Kit Kat’s New “Wrapper” Comes with a Very Unexpected Feature

Kit Kat’s been in the news a lot lately, guys. And honestly? It’s rarely been because it’s got some new flavors that we’re looking forward to trying. No, no: This brand has been making waves via some different methods. The announcement that the Kit Kat recipe would soon be changing is probably the most adjacent to this chocolate bar’s actual taste, but elsewhere, we’ve been hard at work discussing how it turned a F1 car into a chocolate bar and a European Kit Kat heist, in which 12 tons of candy went missing. It’s been a weird time. 

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And it’s about to get even weirder. Kit Kat has just come out with a new product called “Break Mode,” which will block the signal to your phone. Like we said. Weird! But fun, we guess? Here’s what we know.

Take a Break with a Faraday Cage

Kit Kat’s “Break Mode” is an invention made in collaboration between Kit Kat Panama and Ogilvy Colombia, the latter being a creative agency. According to Fast Company, this thing is basically a container shaped like a Kit Kat wrapper, but which is actually a Faraday cage, a “conductive enclosure” that stops electromagnetic fields from travelling through it. 

The invention is part of a promotional campaign for the brand, which, of course, has the iconic “Take a Break” slogan. “In a world that never disconnects, how can a brand’s promise of a “break” become a reality? You reinvent the packaging,” says the caption on Ogilvy’s Instagram post about this invention. The idea is that you can pop your phone in and step away from the stresses of endless notifications. We would gently point out that you can quite easily take it out and look at it, and it’s not that much different from putting it in your pocket, or on silent, or in another room – but hey. We’re not the marketing experts. 

So I Can Use My Grubby Old Kit Kat Wrapper as a Phone Case Now?

We wouldn’t recommend it. Unless we’re suddenly completely shocked by any further news on this one, we don’t think that Kit Kat is going to be putting a Faraday cage into/on(?) every one of its wrappers. Can you imagine how much money that would cost? Plus, we prefer our phones without chocolate smears all over them, but that’s just us. 

This campaign, though, does pick up on the growing rise of ways to disconnect from the modern world, and specifically the internet, with its endless onslaught of information (sorry, we know we’re part of that). And as long as Kit Kat keeps those new flavors coming, or maybe brings some of those international flavors to more markets, we’ll be happy.