Lucky Charms’ New Cereal Sparkles With Marshmallow Gems

Call your neighbors and kiss your Blarney Stone because Lucky Charms just got a little bit luckier—or at least more sparkly, and we all know sparkles = luck! The cereal brand known for being “magically delicious” (and more recently for facing an FDA investigation) is really leaning into the “magic” this summer: For a limited time only, Lucky Charms is selling Magic Gems cereal.

Although when it comes to Lucky Charms, I didn’t need to put the word “magic” in quotes. I think we all remember that feeling of being six years old at a hotel with a continental breakfast, having a rare moment of agency in our food choices, and finally getting to try Lucky Charms for the first time. That feeling can only be described as literally magic and no, I will not be taking questions at this time.

So what exactly are Lucky Charms Magic Gems? As far as I can tell, they’re just normal Lucky Charms but with the addition of another kind of marshmallow: “the magic gem.” I thought for sure with a name like that there was going to be edible glitter involved (a favorite of Sporked staff writer Jordan Myrick) and I got pretty excited. Turns out, however, these large white marshmallow “gemstones” are apparently covered in “bright, colorful sugar” that looks sparkly, not edible glitter. That’s a little bit of a letdown, to be honest. I’ve always wanted to eat enough of a sparkly food that it would make *cough* everything sparkle, if you know what I’m saying.

But I guess this new Lucky Charms cereal is not going to fulfill that particular dream for me. No sparkle, just more sugar. I want to be clear: I’m in no way miffed about the additional sugar, just the apparent lack of edible sparkles. But in the interest of making sure my research is thorough, I may have to buy some of this new cereal just to make absolute sure.


About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

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