I’m absolutely devastated to report that M&M’s famous spokescandies will no longer be part of the brand’s marketing.
The decision to cancel the chocolate-filled characters comes after M&M’s faced backlash from conservatives for making these fictional, animated candies too “woke” by featuring an all-female cast on a limited edition package and trading out Green’s heels for more comfortable sneakers.
Additionally, M&M’s recently introduced a new M&M, the purple M&M, with a video entitled “I’m just gonna to be me.” And while the song is insufferable, the message is very nice. Spurred on by one OAN host’s speculation, some far right groups were upset that the positive jingle might mean the new purple peanut M&M is transgender. In my opinion, though, that would rock. The company has not verified the gender identity of the purple M&M.
After growing outrage over literally nothing, M&M’s has decided to leave behind the once beloved candy characters for good. (Does this mean the end of the annual airing of the iconic “They Do Exist” commercial? Only time will tell.) Actress and comedian Maya Rudolph will be replacing the animated talking treats as M&M’s new “Chief of Fun.” Congrats, Maya! You have big shoes to fill.