After 30 Years, We’re Finally Getting New Pokemon Pop-Tarts

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Gotta catch ’em all! (And by “catch,” we mean “devour.”)

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If you grew up in the ’90s, you probably have nostalgic memories of all the merchandise that your favorite Pokemon got slapped onto in every store. (And like me, you probably have one or two items your parents wouldn’t buy that have haunted you forever. Sigh.)

Well, the good news is that, to celebrate the 30th anniversary of Pokemon, Target is releasing a retro collection of new Pokemon merchandise, and it includes some branded snacks and treats.

What retro Pokemon stuff are we getting?

The line, which you can see here, will include wide range of licensed products with the Pokemon on it, including clothes, stationery, and collaborations with other brands like Mead, Caboodles, and Lip Smacker. Here are our favorite snack-themed options:

Vanilla Cupcake Pokemon Pop-Tarts

To celebrate the birthday of Pokemon, we’re getting these Vanilla Cupcake treats. (I can almost hear my kid self saying, “I don’t want the generic stuff, mom. They don’t have nearly enough Pikachu!”)

Pikachu-Shaped Pirate’s Booty

These are perfect for when you feel like some white cheddar rice and corn puffs, but also want to devour a corporate mascot, too.

Sour Patch Kids Watermelon Candy

Sure, they’re just regular sour patch kids, but who are you to resist the Bulbasaur on the package?

What piece of retro Pokemon gear haunts your dreams? Let us know in the comments!

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About the Author

Jon Gutierrez

Jon is an L.A.-based comedy writer who's spent 95 percent of his life trying to decide which Ramen flavor to buy, only to go with "chicken." The other 5 percent? Mushroom.

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