‘Should I Go Blonde?’: 5 Changes We Wish Wendy’s Would Actually Make

Wendy’s has made a big change! In that they’re bringing it back to basics with their yellow packaging. So not that much of an effort at all. It feels very nostalgia-baity. The lowest form of technical change that isn’t tackling the root of our problems with them.

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Wendy followed it up by asking us if she should go blonde. Well, Wendy. You can do whatever you want. By all means go blonde. As for what we think would actually make their restaurant top tier, we have other ideas.

Accept That You’re Fast Food

For Wendy’s entire life, she’s never known if she was a fast food or a fast casual joint. Let me tell you to your face, Wendy. You’re fast food! You need to start pricing your food accordingly. I could maybe see the stretch to fast casual when the restaurants actually had a homey feel to them. When you could sit down and enjoy a salad bar in that cool solarium all locations had. We’re far from that utopia. Wendy’s is fully a fast food restaurant. No fast food restaurant should be charging $20+ for a full meal.

Give Us Real Bacon!

I am so sick of fast food restaurants and their shriveled up slices of bacon that are so thin you can actually see through them. If I get a Baconator at Wendy’s (which unfortunately for my arteries is my burger of choice at Wendy’s) I want some thick and juicy bacon on that thing! Give us real, quality ingredients please, I’m begging you.

Fix Your Fries

Genuinely you have to wonder what is going on with Wendy’s fries. They’re just so incredibly bland. They earned the title of worst fry (by a wide margin) in our fast food French fry taste test―which is a true disappointment because it ruins the fantasy of getting an order of fries and dipping them into your Frosty. Please go back to the drawing board and give us something to crave again.

Get Some Creativity On The Menu

I genuinely can’t remember the last time I saw a marketing campaign for a new Wendy’s menu item that made me want to head in to check it out. Where did the creativity go? Jack in the Box is over here bringing the Philly Cheesesteak to their restaurants and Wendy’s just keeps giving us the same six menu items in different bundles. An actual new, unique item would do wonders for getting us back in the door.

Do Away With AI

I do not want to fight with a machine to get my order right. It’s just not fun for everyone involved. Has corporate greed gotten that out of hand that we can’t hire someone to punch my order in at the drive-thru? If you’re cutting corners with AI in the drive-thru, then I really don’t have much faith to make the food with any care or effort either. It’s just not a good look at all, especially when that’s the very first thing you see when you pull up to Wendy’s.