Taco Bell Is Helping All Sore Losers This June

No matter what life brings you, tacos will be there for you. Need to celebrate a promotion at work? Taco Bell’s there to help you ride that high. Your sports team lost the big game? Taco Bell’s there to wipe your tears away. Well, that might be asking a bit too much from a corporation, but they are launching a new program to help you out the best way they know.

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Taco Bell Launches L.O.C.O.S.

Taco Bell is making the fan ritual of making everything just a smidge better with tacos official with the launch of L.O.C.O.S. (Loss Or Celebration Outcome Support). The first global emotional support taco program. Taco Bell aims to rally around fans in the emotional aftermath of moments such as culture’s most heated showdowns, personal victories, meltdowns, crushing breakups, and more. I’m already sold.

L.O.C.O.S. debuts on June 23rd alongside this summer’s biggest sports stage, where billions of fans around the world will ride every near-miss, upset, victory and emotional rollercoaster together. The platform will be activating in two modes: Celebration Mode and Support Mode. Fans will be given ways to earn tacos and rewards through the Taco Bell app plus real-world experiences in select international markets.

You’ll be able to earn free tacos in the Taco Bell app, vouchers, can’t-miss IRL experiences, and drops around the globe in select international markets. This is the perfect thing to celebrate a big win or if you need backup after a tough loss. The promo will run through July 13th, but Taco Bell has already mentioned they have plans for it beyond that end date. The promo will look a little different depending on which country you’re in, so let’s go over the differences.

In the US: Beginning June 25th, L.O.C.O.S. is hitting the streets with coast-to-coast immersive fan activations in Los Angeles and New York City made for all the feels. Designed for both victory laps and loss spirals, the activations feature interactive moments from scream booths and photo walls to a L.O.C.O.S. taco truck with free tacos, surprise rewards, and more. Win or lose, fans will have a place to celebrate louder, vent harder, and go full L.O.C.O.S.

In the UK: On June 23rd and June 27th, L.O.C.O.S. goes live in the UK, bringing the celebration beyond the watch party and into the streets. Fans in Camden, London should keep their eyes peeled for Taco Bell tuktuks cruising through fan hotspots, handing out free tacos, exclusive merch, and surprise giveaways as fans make their way to and from screenings.

In Australia: Meanwhile Down Under, starting June 26th, the Taco Bell team decked out in L.O.C.O.S. gear will roll through South Yarra, Melbourne with free tacos, vouchers, and surprise merch as fans flood in and out of local watch parties and fan hubs.

In Canada: The L.O.C.O.S. movement is coming to life with street-level fan activations in Toronto and Vancouver. The team will bring the energy with free tacos on June 12th and June 20th in Toronto, followed by a Vancouver activation on June 24th. Regardless of the final result, Taco Bell is giving Canadian fans another way to celebrate, commiserate, and Live Más during the month.

In Brazil: Taco Bell is bringing L.O.C.O.S. to the heart of São Paulo with activations in the famous Ibirapuera Park, from June 13th through July 19th. Fans can expect Taco Bell to show up in high-energy hotspots with the brand’s signature taco-fueled celebration, including street-level sampling moments designed to meet fans where emotions are running highest.

In Spain: Taco Bell will be launching L.O.C.O.S. with delivery offers beginning on June 1st and will be offering free emotional support tacos.