Tajín Wants You To Put Its New Sauce On Gummy Bears And Ice Cream

I love a good sauce. Hot sauce, barbecue sauce, garlic sauce. If there’s an opportunity to dip something in it, I’m probably going to take it. But I’ll admit that gummy bears aren’t usually the first thing that comes to mind when I think about foods that could benefit from a little extra sauce.

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Tajín, however, would like me to reconsider. And because it’s Tajín, I’m listening.

The brand best known for its chile-lime seasoning has launched Tajín Twist Chamoy, a new sweet-and-spicy sauce designed to go on everything from gummy bears and peach rings to ice cream and frozen fruit.

And while the thought of saucing up a handful of gummy worms might sound a little unusual if you’ve never tried chamoy, there’s actually a pretty good reason behind it.

What Is Tajín Twist Chamoy Sauce?

First, a little background on chamoy, because this isn’t something Tajín has invented out of thin air.

Chamoy is a popular Mexican condiment that combines sweet, sour, salty, and spicy flavors. It’s commonly served with fruit, candy, and frozen treats, so putting it on gummy bears isn’t nearly as strange as it might initially sound.

Tajín’s new version combines chile peppers, lime, and sweetness, with no added colors or flavors. It’s designed for drizzling, dipping, and mixing, rather than being reserved for one particular food.

Which brings us back to the gummy bears.

According to Tajín, you can toss gummy bears, peach rings, or gummy worms in the sauce to give them a sweet-and-spicy kick. And I can see the appeal, particularly with peach rings. They’re already sweet and a little tangy, so adding some chile and lime sounds like it could work really well.

But I do wonder how messy a bowl of sauce-covered gummy bears would get. This doesn’t strike me as the kind of snack you can casually eat while scrolling through your phone without your white shirt eventually regretting it.

What To Pair With Tajín

But candy isn’t the only thing Tajín has in mind.

The company also suggests drizzling Twist Chamoy over vanilla soft serve, fruit sorbet, ice pops, or shaved ice. I think this is where I’d start. There’s something about the combination of cold, creamy ice cream and a tangy, spicy sauce that sounds particularly good.

And if you’re more of a fruit person, Tajín recommends trying it with frozen grapes, berries, or mandarins. Frozen grapes are already one of those snacks that feel disproportionately satisfying for how little effort they require, so I wonder what magic a little chamoy could work on them.

You can even swirl the sauce into a fruit slushie or use it around the rim of a mocktail glass. Tajín also suggests pairing it with its Twist seasoning if you want to double down on the sweet-and-spicy combination.

So, to sum it up, if it’s sweet, cold, fruity, or chewy, Tajín thinks there’s a reasonable chance you should put chamoy on it.

Where Can You Buy Tajín Twist Chamoy Sauce?

Tajín Twist Chamoy is available now at select retailers nationwide, although the company hasn’t specified which stores are carrying it or announced a suggested retail price in its press release.

If you’re already a fan of Tajín’s chile-lime seasoning, this seems like a fun way to experiment with a slightly different flavor combination. And if you’ve never tried chamoy before, the new sauce could be a good introduction to something that’s been enjoyed in Mexican cuisine for years.

I’d start with the peach rings or vanilla soft serve. As for the gummy bears? I’m not ruling them out. But I might keep a napkin (or five) nearby.