Last year, Denny’s released their Sticky Kicks shoes. Each pair featured a clear, sealed panel that displayed real Denny’s syrup inside. I guess no one can say they didn’t go all out from the jump. They also featured syrup-colored patent leather, tumbled yellow accents, and the iconic Denny’s logo embossed on the heel. The launch was so unexpectedly successful that the first drop sold out in under a minute.
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New And Improved Shoe
Denny’s took the chance to beef up the Sticky Kicks while they were already looking into another release. The latest edition takes the drip even further with fresh customizable details, new accessories, and a sweet real-world perk sneakerheads and Denny’s Rewards members alike can take straight to the booth.
Delivering a sweet burst of golden syrup scent every time the box is opened, each pair features a custom-scented hang tag crafted for the ultimate collectors.Taking custom detailing from heel to toe, the vibrant yellow outsoles feature a hand-splattered maple syrup effect, ensuring every step drips with authentic diner style. Popping in a vibrant blueberry blue, this second iteration features custom diner-inspired laces to give collectors full personalization and an extra splash of drip.
Bridging footwear culture with real-world flavor, the custom hang tag includes a QR code that guests can present to the cashier at a participating Denny’s restaurant to receive two free Buttermilk Pancakes with the purchase of the footwear artist Mache’s favorite late-night diner meal, the Grand Slamwich. The QR code must be brought in-restaurant and scanned at the time of redemption.
Another Chance To Get Them
Denny’s has taken pity on those who missed out on the first round of Sticky Kicks. This National Sneaker Day (October 9th), Denny’s and footwear artist Mache are serving up a second order of shoes. The catch is, you’ll have to be quite the night owl to get it.
Built for night owls and sneakerheads alike, Sticky Kicks 2.0 will drop exclusively for Denny’s Rewards members for just three hours (12:00AM to 3:00AM EST) on National Sneaker Day via DinerDrip.com. To secure a spot for the stickiest midnight drop of the year, fans must sign up for the Denny’s Rewards Program at Dennys.com/rewards and opt in to SMS messaging by 12:00 PM EST on October 8th. You’ll then receive the required access code needed to unlock the release night drop.
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