This New Pastry At Trader Joe’s Is An Immediate Hit

The power of the private label is strong – but perhaps nowhere is it stronger than at Trader Joe’s. The store has built a brand, nay, an empire on selling its own branded items, and its ability to promise quality and uniqueness at the same time has seen it seriously corner a niche in the market. But TJ’s doesn’t just sell its own stuff; a small percentage of its stock is name-branded, and now and again, one of them grabs its customers’ attention in a big way. 

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This week, that’s happened over in its bakery section. A new kringle is making waves, and we wanna talk about it. 

O&H Danish Bakery’s Cherry Almond Kringle

Over the last week, a Reddit thread on the r/traderjoes board has been bubbling along – and the subject of discussion has been O&H Danish Bakery’s Cherry Almond Kringle. After a Trader Joe’s customer found it in their store, they went online to discuss (and praise) it. “It’s got a nice tartness from the cherry,” the original poster said. “The jam texture is smooth, although I did get a bit of cherry skin here and there.” They went on to say that the almond flavor is subtle and “muted,” so if you like your nutty notes to be prominent, this might not quite hit the spot – but it was clear that this TJ’s shopper was a big fan. 

So are others – in a big, big way. “I bought one of these on Friday and ate the whole thing myself and literally ended up admitted to hospital the next day,” said another Redditor. “I could not control myself.” Okay, I am FULL of questions about what happened here…this person went on to say that it wasn’t because of the Kringle, but because of “[their] own gluttony.” Again, may need more info. Others, though, kept it simple: This is my favorite flavor,” said someone else. Apparently, it’s about half the price at Trader Joe’s than it is on O&H Danish Bakery’s website, too, so you’ve got yourself a steal.

And Can You Tell Me About O&H Danish Bakery? 

O&H Danish Bakery is a Wisconsin-based business that started life in Racine and has gone on to offer a seriously impressive range of Kringles, stocked both in its own stores and in supermarkets like Trader Joe’s. This family business works with recipes passed down from generation to generation, and they bring a certain level of craft to their pastries that’s clear in how much people love ’em. Well, how much Trader Joe’s shoppers love ’em, at least.