Why Yes, Van Leeuwen Does Have Grey Poupon (Flavored Ice Cream)

Ever pulled up in your car next to someone you know, rolled down your window, smiled devilishly, and asked, “Pardon me, do you have any Grey Poupon?” I sure have.

I’ll be honest, I keep a jar of Grey Poupon in my glove compartment just in case this scenario presents itself (it’s just common courtesy). This joke originated from a Grey Poupon ad in the 1980s, and I hope the fine people who work in Van Leeuwen’s ice cream trucks don’t get sick of hearing it this summer. Because Van Leeuwen just dropped a new ice cream flavor, Grey Poupon with Salted Pretzels. And I will be asking for it.

For some reason (I might be broken), mustard ice cream sounds absolutely fantastic to me. And upon further research, I think my instincts are correct. The company’s co-founder and CEO Ben Van Leeuwen described the new flavor as “an unexpected yet delightful blend of sweet ice cream, honey-dijon swirl, and salted pretzels.” Hoooo boy does that sound scrumptious. As someone who could eat mustard straight from the jar (and has on many occasions), this ice cream seems like a socially acceptable way to do just that. And the addition of pretzels? *Chef’s kiss* It’s giving sweet, salty, and crunchy; it’s giving ice cream swirl; and, most importantly, it’s giving Grey Poupon (Honey Dijon mustard, to be exact)! 

The ice cream launched exclusively at Walmart just this week along with the four other new Van Leeuwen flavors:  Campfire S’mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, and Espresso Fior di Latte Chip. I can’t wait to get to Walmart for some of this sweet, creamy mustard concoction. And while I probably shouldn’t keep a pint of it in my car (I tend to avoid melted mustard ice cream fiascos if I can), I will definitely be keeping a jar (er, pint) in my freezer. So whenever anyone comes over, I can wait for an awkward pause in the conversation to ask, “Pardon me, would anyone happen to want a taste of Grey Poupon…ice cream?” Man, I crack myself up.

About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

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  • I purchased this for the same reason you wanted to, it sounded like an amazingly counterintuitive idea. It is honestly, 100% an actually amazing ice cream. However, I can’t really taste much of the way of mustard in it, it tastes more like a honey-caramel sort of flavor, the swirl part. The French-style vanilla base is delectable. The only negative is they went with very small broken pieces of pretzel, so they are soggy. It would be better with a more mustard flavor and maybe some kind of pretzel bite thing so there is some actual crunch to them, but still, I have eaten it twice and I rarely eat ice cream outside of special occasions like birthday parties, so there you have it.