Good thing Wendy’s has expanded their grocery store offerings, because you might not be able to visit an actual Wendy’s location soon. The chain is reportedly closing up to 350 locations in just the first half of 2026.
Wait, why is Wendy’s closing?
Even though Wendy’s has been making headlines with their new menu items, viral Frostys, and great deals (have you scored your $1 cheeseburger today?) The chain is still experiencing a drop in sales. According to Yahoo Finance, Wendy’s sales fell 10% in the fourth quarter of 2025. So, to maintain profitability, the company is planning on closing between 5% and 6% of its U.S. locations. That comes to somewhere between 298 and 358 restaurants. And that’s just within the first six months of 2026.
How is Wendy’s planning on fixing their problems?
Rather than just admit defeat, Wendy’s does have a strategy to gain back those lost sales. They’re leaning into limited time promotions (see above $1 cheeseburger event) and emphasizing their deals. (They’re not the only ones, lots of new value menus have hit fast food chains this year.)
Is it all going to be okay?
Wendy’s seems confident that its strategy will pan out and that the brand will be able to continue growing internationally. But, just in case, you might want to stock up on a few cans of the brand’s chili, along with their frozen burger patties and bacon. You know, in case your local Wendy’s closes and you simply cannot handle another Baconator-less night.
Thoughts? Questions? Complete disagreement? Leave a comment!