What Is Faygo and Do I Have to Dress Like a Clown to Drink it?

Musicians often sing about their favorite drinks. Whether it’s Johnny Russell’s country song classic extolling the virtues of “Rednecks, White Socks, and Blue Ribbon Beer” or the Beastie Boys professing their love for beer-based cocktails with their song “Brass Monkey,” the drink becomes a part of a musician’s identity. And no drink has become more integral to a musical group and its fanbase than Faygo. So, what is Faygo and why is it the preferred drink of the Insane Clown Posse?

What is Faygo?

Faygo was founded in 1907 by two Russian immigrant brothers, Ben and Perry Feigenson. Initially, the brand was called the Feigenson Bottle Works Co but, by 1921, they decided to change the name to Faygo, a consumer-friendly shortening of their last name. Bakers by trade, the Feigenson brothers created their soda flavors based on their icings; the first three flavors were fruit punch, strawberry, and grape. 

The brand remained regional to the Detroit area until the 1950s, when the company began an aggressive marketing campaign. This included television commercials created by Jim Henson and his Muppets and, later in the 1960s, advertising at Detroit Tigers games. These tactics propelled sales and helped Faygo reach a national audience.

The company was family-owned until 1986 when it was bought by TreeSweet products Corp and subsequently sold to National Beverage Corp in 1987, who also own LaCroix and Shasta.

What Faygo flavors are available and does Faygo have caffeine?

Faygo really goes all-in on the fruit flavored sodas and, appropriately, they are quite insane. They continue to make their classic Fruit Punch, Grape, and Strawberry flavors, the latter of which has been rebranded simply to Redpop. Over time, they really expanded their selection with out-of-the-box flavors like Firework, Jazzin’ Bluesberry, Cotton Candy, Candy Apple, Rock & Rye, and 60/40 (a combination of grapefruit and lime), among others.

Their Root Beer flavor is quite popular and was recognized as one of the best root beers in America according to Bon Appetit in 2009. They also have a cola flavor and a Mountain Dew approximation called Moon Mist. These two and their variations are the only Faygo soda brands that have caffeine.  

Faygo also offers a subsidiary brand named Ohana which focuses on non-carbonated beverages like lemonades, iced teas, and other fruit juices.

Where is Faygo sold?

While predominantly a Midwest brand, you can get Faygo pretty much anywhere. Their website has a handy Faygo locator that allows you to enter your zip code and find the Faygo nearest to you. There are also tons of online retailers that offer it for sale. 

Does the ICP own Faygo?

The Insane Clown Posse is a Detroit-based rap duo that often has proclaimed love for their hometown soda brand in their music. They are also a notorious music act that has developed a rabid fanbase called the Juggalo Nation. Fans and artists associated with ICP began bringing bottles of Faygo to performances, spraying each other with the soda, and throwing bottles into the crowd. Some people argue that the proliferation of the Juggalo Nation and the overall rise in popularity of Faygo coincide.

Sadly, ICP does not own Faygo, and the brand has kept them at arm’s length in regards to acknowledging the association. Perhaps it is due to ICP’s knack for attracting controversy with some of their more extreme, violent lyrics and the fanatical devotion of their fans that led the FBI to classify them as a gang. However, it’s this author’s opinion that, like many fringe sub-cultures, the Juggalos are simply misunderstood; the group actually promotes inclusion and anti-bigotry, focusing more on their chosen “family.” They just happen to also dress up like murder clowns. What’s so wrong with that?


About the Author

Luke Field

Luke Field is a writer and actor originally from Philadelphia. He was the former Head Writer of branded content at CollegeHumor and was also a contributing writer and actor to the CollegeHumor Originals cast. He has extensive improv and sketch stage experience, performing both at The Upright Citizens Brigade Theater and with their Touring Company. In addition to writing, he also works as a Story Producer, most recently on season 4 of Accident, Suicide, or Murder on Oxygen. Keep your eyes peeled for his brief but impactful appearance as Kevin, the screaming security guard, in the upcoming feature The Disruptors, directed by Adam Frucci.

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  • why can’t more places in Ontario Canada especially Mississauga sell Faygo like walmart etc . I have to take 2 busses to buy your drink, try food basic or fresco

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