What’s a Whatchamacallit?

Today, we’re talking about the Whatchamacallit. No, we didn’t forget the name, we’re talking about the candy bar called Whatchamacallit! Whether you’re a fan of the treat or simply intrigued by the name, let us guide you through the wonders of the Watchamacallit. 

What is a Whatchamacallit?

A Whatchamacallit is a tasty treat with a funky name from The Hershey Company. The playful candy version of “Who’s On First” is not only a delicious candy, but also a catalyst to reveal cracks in your relationships as your conversation partner either smiles at the silly name or chastises you for “not even being able to remember the name of a candy bar so no wonder you’re always late on child support.” There’s probably a third option. 

What’s in a Whatchamacallit bar?

The current Whatchamacallit bars contain a layer of caramel and peanut-flavored crunch cloaked with a chocolate coating. Old schoolers will remember that they used to be made without caramel, but that was the pre-1987 version. It’s dead now. 

Those who are caramel averse can opt for the Whozeewhatzit, which swaps out caramel for peanut butter and the crunch is flavored with chocolate instead. 

When did Whatchamacallit come out?

The initial version of the Whatchamacallit was introduced by The Hershey Company in 1978. This iteration was just peanut butter crisp covered in chocolate. About ten years later, caramel was added to the confection, and that’s the version that exists in circulation today. 

Are Whatchamacallit gluten free?

Although the crisp is made with puffed rice, Whatchamacallit bars are actually not gluten free! They contain malt extract, so celiacs beware. 

Do they still make Whatchamacallit candy bars?

Whatchamacallits are still very much alive and well, thanks to their original makers at The Hershey Company! Despite popular demand, they are not (yet) available in fun-sized bars. They are, however, available in king-sized bars. God bless America.


About the Author

Hebba Gouda

Hebba Gouda is a freelance contributor to Sporked who will die on the hill that a hot dog is not a sandwich. She’s proud to spend weekends falling asleep at 9 p.m. listening to podcasts, always uses the Oxford comma, and has been described as “the only person who actually likes New Jersey.” She’d love to know how on earth she somehow always has dirty dishes, if donkeys hear better than horses, and how the heck you’re doing today? Hopefully swell - thanks for reading!

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  • All time favorite
    The king size Whatchamacallits are the best imo as the ratio of caramel to peanut-flavored rice crunchies is a bit less (making is closer to pre-1987 original)

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  • Check out original chunky bar see how that changed,

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  • Never seen the whoosawhatsit here on the west coast Astoria ore

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  • Whatchamacallit aren’t what they used to be much thinner which I think affects the crunchyness

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  • Is there a way to get a Whozeewhatzit? I Love the Whatchamacallit.

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  • Although it was rare there was also a candy bar that was a Thingamajig.

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    • IDK

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  • Best candy bar EVER!

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  • Bring back ” SUMMIT candy bars, to me they were better than twix

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  • I remember the Whatshmacallit from the 70s. That and the Heath bar were my go-to chocolate bars! Then when they added the caramel, they also made it thinner.. it used to be quite chunky and then it was flattened.. I was really disappointed. After that I stopped eating them. I still enjoy Heath. And now Mr Goodbar or chocolate covered payday bars. Have entered my favorites.

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  • I love that candy bar. whatchmacallit I still by it.
    I buy at least 5 at time .as child my bought al of kids one.

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