Here’s What We Know About Glen Powell’s New Potato Chips

Glen Powell is everywhere. He’s on billboards (I don’t know from Chad Powers, but I sure see outdoor ads for it a lot). He’s in, what, 60% of all the movies that come out? And he’s at Walmart, too. Now, before you put on a fresh coat of mascara and rush to your local Superstore, I’m talking about his brand Smash Kitchen, which launched in 2025 as a line of pretty basic organic condiments sold exclusively at the big box store: yellow mustard, classic ketchup, mayo, an “American style” BBQ sauce, you get the idea. But now our arguably oversaturated buddy Glen is branching out beyond the condiment aisle with new Smash Kitchen potato chips.

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What’s special about the new Smash Kitchen chips, besides their association with the star of Twisters?

Smash Kitchen’s whole angle has been creating “better-for-you” products at good prices. All the sauces are as lightly processed as possible—they’re organic, non GMO, and as Powell put it, “You can flip the label over and actually recognize and pronounce everything on it,” meaning they don’t include artificial colors or flavors or things like high fructose corn syrup (although, I suppose that’s not terrible hard to pronounce). And they cost about $3-$5, depending on the product.

Likewise, the new Smash Kitchen potato chips are being presented as a less processed option. As a press release says, “Built on three simple pillars: great flavors, all-natural ingredients, and real crunch, the lineup features USA-grown, non-GMO potatoes, cooked in small batches for texture and depth. No artificial flavors. No artificial colors. Just great chips, done right.”

Oh, and they’re specifically kettle chips, so expect lots o’ crunch!

Okay great, but what flavors are we talking about here?

At least initially, Smash Kitchen kettle chips will come in four flavors:

Classic Sea Salt

American Style BBQ

Hot Honey BBQ

Rosemary

The Rosemary flavor sounds the most compelling to me, but hey, maybe Glen also went and made the first hot honey chips we didn’t absolutely hate! We’ll find out when we try these (keep an eye on the site for our review). If you want to try them for yourself, they’re hitting Walmart stores as we speak and retailing for about $3.50 for 6oz bags.

About the Author

Howdy! I’m Gwynedd, Sporked’s managing editor. I live in Los Angeles and have access to the best tacos the U.S. has to offer—but I’m a sucker for a crunchy Old El Paso taco night every now and then. I’ve been at Sporked since 2022 and I’m still searching frozen mozzarella sticks that can hold a candle to restaurant sticks. Why you should trust me: I’ve been a journalist for 20 years (yikes), a consumer of food for 40-plus years, and I’m truly hard pressed to think of foods I don’t like (or that I can’t tolerate at the very least). Oh and one time I cooked my way through Guy Fieri’s cookbook and wrote about the journey through Flavortown. What I buy every week: Trader Joe’s Original Savory Thins. Fat free plain yogurt (usually Fage or Nancy’s). Honeycrisp apples. Sweet cream coffee creamer for my at-home Americanos. A frozen cauliflower crust pizza and some jarred mushrooms to top it with. Old El Paso Stand ‘N Stuff taco shells and Gardein Ground Be’f, even though I think “be’f” is a nightmarish contraction. Favorite ranking: Stouffer’s frozen dinners. I don’t own a microwave (I get my cancers the old fashioned way!), so I love taste testing things that I don’t really buy to eat at home. Least favorite ranking: Soy sauce. Don’t get me wrong, I love soy sauce—but consuming that much sodium in one sitting is probably illegal in some countries. Our frozen enchilada taste test was a close second; the smell of microwaved corn tortillas still haunts me.