7UP Just Announced Its First New Flavor In 15 Years (And We Feel Pranked)

15 years of crafting in the kitchen. Countless sleepless nights. Endless missed soccer games. Surely whatever 7UP has been working up over such a long time is going to be well worth the wait! From the company that’s brought such ingenuity as Cherry 7UP, I have high hopes. So what did they spend all that time creating? You guessed it, 7UP Lime Lemon.

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Wait, That’s It?

You’re probably thinking, “But Vinz, isn’t that what 7UP normally is?” Wrong! 7UP is a lemon lime soda, you goof! This here’s a lime lemon soda. As in, a soda with both lemon and lime but it’s lime forward. 7UP claims this new release “marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new generation of drinkers.” I guess I have to talk to more Gen Alpha kids to hear their thoughts on this one.

I Feel Like I’m Being Punk’d

Can I taste the difference between lemon and lime? Sure. Have I ever once taken a sip of a 7UP and thought to myself “Wow I really wish there was more lime here. The balance is just not to my liking.” Certainly not. 7UP is a lemon lime soda and the ratio truly doesn’t make that much of a difference. Release a lime lemon soda if you want, I suppose, but putting this much fanfare into it is wild.

7UP continues to gaslight us. Drew Panayiotou, Chief Marketing and Innovation Officer at Keurig Dr Pepper (KDP) shared the following. “7UP has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category. We are transforming a beloved heritage brand into a modern disruptor—delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”

7UP Is Refreshing The Entire Brand

Alongside the new recipe, 7UP’s usual sodas will also debut a refreshed visual identity, featuring a vertical logo, bolder colors, a more distinctive design and a new Lime Lemon designation. They will also be supported by “Flip the Sip,” a multiplatform marketing campaign that celebrates the unexpected through social storytelling, cultural moments and in-store experiences nationwide.

I genuinely feel like I’m going crazy. I’m borderline angry at all this pomp and circumstance over the slightest change. I’m fully prepared to eat my words, or drink them rather, if I do try their new lime lemon soda and it changes my life.

As for now, I’m just wishing this had stayed an April Fools’ Day prank like it should have considering the energy it’s giving. It’s like the International House of Burgers all over again. If for some ungodly reason you’re chomping at the bit to try this out for yourself, the new 7UP Lime Lemon will be rolling out nationwide in about a week or so.