If there’s one demographic that’s been ignored in the field of energy drinks it’s Target moms. I’m not joking and I’m not mocking them. Legally speaking, with how often I find myself inside Target carrying a basket and a Starbucks Refresher looking for nothing in particular, I’m a Target mom. And that explains how excited I was when supplement brand Bloom announced a new line of sparkling energy drinks available only at Target. I bought the full lineup and tried them out on a particularly busy weekend trip to make sure I was truly putting them to the test. Read on for the juicy details of the new Bloom drinks.
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- Bloom Sparkling Energy Cherry Lime
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Pros: I love any take on the duo of cherry and lime, and this was no exception. Rather than going for all-out sour or candy sweetness, Bloom leaned into the tartness you get from a real cherry.
Cons: I’ve definitely had worse versions of cherry lime, but I’ve also had better. This Bloom drink flavor is perfunctory. It’s a third tier cherry lime energy drink. But there’s no shame in third place—the bronze medal winners on Team USA still take home $15,000.
Credit: Liv Averett / Target
- Bloom Sparkling Energy Peach Mango
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Pros: As I was pulling this Bloom drink flavor out of my tiny hotel fridge, I was talking a big game to my roommates about how peach-mango is overdone, it never stands out, always a whelming experience. I was really beating this flavor down before I even tried it, and I paid for my hubris. This is the best peach mango energy drink I’ve ever had. More than anything, I loved how balanced the peach and mango flavors were in this Bloom drink.
Cons: I have no complaints. If you like peach-mango, you will like this. Even if you think you don’t like peach-mango, you might be surprised!
Credit: Liv Averett / Target
- Bloom Sparkling Energy Raspberry Lemon
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Pros: Much like the cherry in cherry lime, the raspberry in this Bloom drink flavor is very accurate. Think raspberry tea with a lemon wedge and you’ve got the flavor profile. We may never know what a true blue raspberry tastes like, but this definitely tastes like red raspberry.
Cons: Red raspberries aren’t my favorite flavor, but I can’t fault Bloom for my own preferences. This Bloom drink bordered on “too tart” for me; if that’s something you’ve experienced in citrus-flavored energy drinks before, maybe skip this one.
Credit: Liv Averett / Target
- Bloom Sparkling Energy Strawberry Watermelon
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Pros: This Bloom energy drink flavor was 100% tart, not-quite-ripe strawberry. Bloom drinks as a whole definitely aim for “tart” rather than overly sweet. And most of the time, I found that to be a positive…
Cons: This was the exception to that rule. While it was certainly refreshing that Bloom didn’t leap to the standard uber-sweet candy flavor with their strawberry-watermelon flavor, my tongue was wincing by the end. And where is the watermelon? Did it get lost on the way to the can?
Credit: Liv Averett / Target
Thoughts? Questions? Complete disagreement? Leave a comment!