There’s no shortage of interesting Kit Kat flavors. The candy brand has released plum, mint, lemon, green tea, cereal milk, passion fruit, and everything in between. Well, not quite everything, apparently. Whether we needed it or not, Kit Kat has decided to give us another flavor to try.
On Wednesday, a limited edition blueberry muffin flavor hit shelves. Yes, the new Kit Kat will be pastel purple, and, yes, it will be epic. According to an Instagram post, the new candy concept with bring “notes of fresh-cooked blueberries to cake batter-like muffin flavor,” which, coincidentally, is exactly what people said about my jazz trumpet playing in high school. The company also said these new Kit Kats are supposed to “perfectly mirror the experience of biting into a fresh blueberry muffin, straight out of the oven.”
Now, this gave me an idea.
Blueberry muffin Kit Kats are supposed to “perfectly mirror” both the experience and taste of biting into a fresh blueberry muffin. Blueberry muffins are a breakfast food. This means that I can, by the transitive property of breakfast foods, eat these Kit Kats for breakfast without feeling a single ounce of shame.
Just imagine. Oatmeal with crushed blueberry muffin Kit Kats. Pancakes with chopped-up pieces of blueberry muffin Kit Kat mixed in. Blueberry muffins topped with a crushed blueberry muffin Kit Kat streusel (~ meta ~). Or, you know, I might just eat a blueberry muffin Kit Kat for breakfast every day until I die of either sugar overload or sheer blueberry muffin-flavored bliss.
And just like that, Kit Kat has ever so slyly crept into the breakfast market.
If Kit Kat can make this distinctly breakfasty item into a delicious, wafer-filled candy bar, what’s next for the company? Which unsuspecting pillar of the breakfast table will next make an appearance in the Kit Kat Limited-Edition hall of fame?
Will it be pancakes? Coffee cake? Scones? Eggs? Beans and toast?
Whatever Kit Kat decides, Entenmann’s and Hostess better watch out.