We Tried Butterfinger French Toast (Bars, Not Breakfast)

When I get a PR mailer, I intentionally avoid looking at the address label so I don’t spoil myself on the contents; it’s the little things, you know? This morning, I opened a special delivery from FedEx Claus to discover the brand-new Butterfinger French Toast candy bars. (I feel like I need to clarify the form factor every time; hearing “Butterfinger French Toast” brings a plausible and delicious baked good to mind.)

The good people at Ferrero even threw in a cozy branded pajama set and Stanley mug to really get the “brunch” vibe across. I’ve been looking forward to trying this candy ever since it was quietly revealed… at an industry event last year on a giant video billboard. Draped in full Butterfinger regalia, I’m ready to tackle a new kind of breakfast bar.

New Butterfinger!

Butterfinger French Toast Bars

Pros: French toast is my go-to brunch order. I’m still thinking about the Cap’n Crunch French Toast I had from a restaurant that hasn’t been in business since before the pandemic; I don’t play about my battered bread breakfasts.

This bar delivers the cinnamon and syrup flavors you’re hoping for, all packed inside that unique Butterfinger texture. And if you’re worried they subbed out the peanut butter to do so, rest easy; this is still “peanut-buttery” as always. True to form, you won’t want anyone laying a finger on your Butterfinger.

Cons: I’ll chalk part of this up to the mailer traveling in chilly temperatures (even if this 45° day is the nicest we’ve had in weeks), but this bar was tough – no crisp, all crunch. I know french toast can be crunchy, but I definitely prefer it to be soft, ooey-gooey bread rather than proper “toast”. The flavors are on-point, but they’re delivered by a texture that throws me off in a major way.

Credit: Griffin Parker / Ferrero North America

Rating:

7/10

Sporks

What should follow Butterfinger French Toast out of the flavor lab?

Even now, decades after the ads stopped running, we all hear a voice in our heads when we think about Butterfinger: Bart Simpson. Butterfinger has launched a few interesting flavor variants in the last year – Salted Caramel and Marshmallow, if you haven’t been paying attention. You know what feels like an easy home run? Do a Butterfinger based on Homer Simpson’s Patented Space-Age Out-Of-This-World Moon Waffles. Butterfinger is uniquely suited to replicate the smoky-buttery-caramel-waffle taste of Homer’s unsupervised breakfast.