Chrissy Teigen's Cravings Is Coming to Target with an All New Baking Kit

Chrissy Teigen is a powerhouse if we’ve ever heard of one. Model! TV personality! Cookbook author! Her brand Cravings by Chrissy Teigen, has long been a resource where cooks of all skill levels could find recipes, bakeware, baking mixes, and more.

Videos by Sporked

The brand’s already earned upwards of a million followers on Instagram, and can be found in huge name stores like Kroger, Sprouts, and Albertson’s, but the company has another update: a well-deserved milestone, the brand recently announced its nationwide launch at Target! Yes, Target! Ever heard of it?! We’d be mad that they’re showing off, but we’re too excited about the news.

Beginning in May of 2026 (that’s right now!), shoppers nationwide can stroll through Target and add Cravings to the list of products that make them say “Wait, how did I spend all this money? What did I even come in here for?” Ah, Target.

What kind of products can we find at Target?

The rollout starts on May 3rd with baking kits like Heavenly Coconut Key Lime Cake Mix and the all-new Sweet & Sticky Carrot Cake Kit. Then, May 10 is an expansion into the figurative breakfast nook. Breakfast food enthusiasts can scoff at elementary Bisquick boxes and opt instead for Cravings options like Strawberry Mochi Pancake & Waffle Mix and Buttermilk Mochi Pancake & Waffle Mix.

More about Cravings

It started with all-in-one baking mixes and has blossomed into nine baking and breakfast products inspired by Chrissy’s own recipes. When did she have time to develop recipes? We don’t know. Frankly, we don’t care! Not only are Cravings products tasty and approachable for the home cook, but the business is committed to non-GMO and thoughtfully sourced ingredients.

Teigen has said, “I wanted to create products that make baking feel easier, more approachable, and a lot more fun because I know how intimidating it can feel,” and that intent is clear in the brand’s comforting flavors and accessible products. The kits are built to minimize barriers to amazing food, so everything is included in the box (aside from a few pantry staples), and the Target rollout means that even more people—from Budweiser-fueled bachelors to blossoming families—can enjoy what Cravings has to offer!

About the Author

Hebba Gouda is a freelance contributor to Sporked who will die on the hill that a hot dog is not a sandwich. She’s proud to spend weekends falling asleep at 9 p.m. listening to podcasts, always uses the Oxford comma, and has been described as “the only person who actually likes New Jersey.” She’d love to know how on earth she somehow always has dirty dishes, if donkeys hear better than horses, and how the heck you’re doing today? Hopefully swell - thanks for reading!