The glass bottle Coca-Cola is BACK! And it is more than just a pretty package. In Hong Kong, Latin America, Africa, and the Southwestern United States, Coca-Cola is testing out new 60% recycled glass bottles that you can return once you have finished sipping your sweet, sweet cola. The company will then refill them and use them again. Not only that, but these new bottles are larger than the previously released glass bottles, increasing to 250mL from 192mL (that’s like 23.2% more Coke, y’all).
Hong Kong has already begun to test this model with Coca-Cola brands from Coca-Cola and Coca-Cola No Sugar to Sprite, Fanta, and Schweppes Cream Soda. Once returned to the bottling plant, the bottles are “cleaned, disinfected, and refilled.” And the cycle continues. Assuming people actually return their bottles, that is.
On the one hand, Coca-Cola is trying to make a drink more cheaply so that they can lower their prices while still earning a profit in this time of rampant inflation. On the other hand, this seems to be a great move in terms of sustainability and caring for the environment (and showing off sustainability efforts never hurts with the younger consumers, I’m sure).
As a member of Coca-Cola’s target demographic, do I have a few questions, however. How many people are actually going to do this? How numerous are the drop-off locations and where are they? Are people given a monetary incentive to actually return the bottles? I want to believe that Coca-Cola is going to create a reduce, reuse, and recycle utopia where no new bottles need to be manufactured, and weekends are three days long, and cows poop rainbows, but I also know that if I lived over 10 miles from a drop off site, I would probably choose to recycle or reuse the bottles myself and save the gas, time, and energy. Maybe I’m just lazy? Maybe it’s Maybelline? Maybe I mentioned cows pooping rainbows as a joke a second ago but now I’m wondering what the mechanics of that would look like? Who knows. Either way, this is a cool concept and I’m excited to see where it goes! If enough companies opt to follow a model like this, it could be a great way to slow the roll of climate change, if even by a little.
Also, if nothing else, glass bottle Coke has a classic aesthetic to it and we can at least be excited for that to return in the States along with debates about which Coke is better: bottle or can? Link says can. What do you think?
H/T Design Taxi