Gather your Coca-Cola lovin’ tastebuds and pull up a straw, because Coca-Cola is giving us yet another abstract concept as a flavor. As part of their “Coca-Cola Creations” line, they’ve released colas that were space flavored, dream flavored, and pixel flavored (not to mention a DJ Marshmello collab that was not, in fact, marshmallow flavored). I’ll be honest, I thought the dream-flavored soda was going to Coke’s last foray into the world of non-flavor flavors. But I guess as long as people like me keep writing about these kooky flavors (what’s next, schadenfreude flavor?), then they are going to keep cranking them out. The next limited-edition flavor to come out, which drops on February 20, is a collab with Rosalía (the genius behind the song “Chicken Teriyaki”—what a bop). It’s called Coca-Cola Move and will supposedly taste like…”transformation.” That’s right, transformation-flavored coke.
So, does the flavor transform in your mouth? Does it taste at all like chicken teriyaki? Do I need to buy this transformation-flavored Coca-Cola immediately?
Okay, here’s the thing—Coca-Cola has yet to explicitly say what the flavor profile will be. My guess is that it will not taste like chicken teriyaki (unfortunately), and that it will probably be something a bit more fruit-forward, as the other Coca-Cola Creations flavors have been. Coca-Cola says that this promises to be the “boldest and edgiest Coca‑Cola Creations flavor yet,” which raises more questions than it answers. What does “edgy” even mean in the context of a soda flavor?
I will say the pink-and-black packaging looks kind of amazing. Not only that, but the can will have a QR code linking to behind-the-scenes content of the Grammy-winning artist recording her new song, “LLYLM” (Lie Like You Love Me), as well as “a personality quiz that creates custom 3D, metaverse-inspired avatars and playlists based on fan responses,” and “a music video celebrating all versions of the artist by incorporating live-action photography and animation sequences.” So, it’s going to be a good time even if the drink itself turns out to suck.
I, however, don’t think it will suck. Rosalía wouldn’t steer us wrong (I hope). In some international markets where the transformation coke has already been released, efforts to determine the flavor have been inconclusive as yet. People have claimed it tastes like everything from coconut to vanilla to floral bath products to buttered popcorn. I guess come February 20, we’re all going to have to try it for ourselves and see if it tastes as transformative as it claims to be.
Thoughts? Questions? Complete disagreement? Leave a comment!
I just wish they would put something on the label so you know what to expect. I really don’t like coconut very much and this has strong coconut flavor. I didn’t taste any pineapple or spices, just coconut. I won’t be buying Move again. And what if coconut makes someone sick? My son in law is allergic to coconut. There has to be some kind of coconut in it to get the flavor.
I am sure it is ARTIFICIAL if it is even coconut! Doesn’t taste like food taste like pure CANCER in a CAN! What in God’s green Earth was Coke thinking !???
taste like absolute horror with a touch of terror and that first date sweats. It also made my lips swell which is not the transformation that I was expecting- just kill me awful!
^^THIS.. 1,000% this. Mistakenly bought this crap when I was looking for Cherry. Coke zero is about to lose a VERY long time customer with this crap
The aftertaste, to me, is like buttered popcorn Jelly Belly jellybeans.
Complete ass. The neighborhood rat didn’t even drink the bowl of it that I left out. I was flabbergasted. These new creations are getting to be absolutely horrid. And what makes it worse is that at my grocery stores they removed all the Coke Zero to replace with this!!!! Wtf? I guess my fat ass should stop drinking pop anyways.
You agree ! It is AWFUL
The transformation Coke has got to be the WORST soft drink that I have ever had! Who’s GENIUS idea was it that this is actually good !!!??? I thought my fan was spiked with the worst tasting chemical POISON !! I thought the bottle was tampered with that’s how absolutely disgusting it is!! Come on I love Coke but this is a BIG BIG BIG FLOP !! I don’t think I will ever get that horrible taste out of my mouth or out of my MIND. Why did I waste my money on this chemical induced CRAP ????
Ugh—skip this one. If I wanted a coconut flavored drink, I would be coconut flavored water. Purchased this by accident and won’t ever get it again!
Ugh—skip this one. If I wanted a coconut flavored drink, I would buy coconut flavored water. Purchased this by accident and won’t ever get it again!
Move coke tastes like it has an added tropical blend: coconut, vanilla, and maybe a hint of pineapple. The overtones taste like a bath and body works summer edition fragrance smells. It is a similar taste to Starbucks “Paradise”. Makes me feel like I have a tan and am on the beach somewhere warm.