Coca-Cola Is Releasing a Pixel-Flavored Flavor in May

Have you ever seen video game graphics so pretty you want to lick your computer screen? Well, on May 2 Coke is giving you the chance to take a big swig. They are releasing a new limited-edition pixel-flavored Coke called Coca-Cola Zero Sugar Byte as part of their Coca-Cola Creations line.

Okay, I have SO many questions.

Firstly (and I’m sure you’re thinking this too), what flavor is this actually? Electrical fire? Windows 7? Laptop bacteria?  Secondly, who is this for? 

I immediately took to the internet to get more info, and that’s when I found out about Coke Starlight.

This fizzy pixel juice is not the first time Coca-Cola has released a non-food flavored drink. They recently came out with a space-flavored Coca-Cola called Starlight (also part of their Coca-Cola Creations line) which supposedly tastes like, “stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” according to the company. However, according to human people, it tastes like, “regular Coke with added fruity and vanilla flavor.” 

I found plenty of info about Starlight Coke, but so far the company has only teased Coca-Cola Zero Sugar Byte. All we know is that it’s coming in May, it tastes like pixels, it’s aimed at gamers, and Coca-Cola has created a Fortnight Island as promotion, which consists of mini-games and more.

So, the question remains, what does Coca-Cola think pixels taste like?

Here’s my guess:

Pixels are made up of differing intensities of three colors: red, green, and blue. Those color levels change depending on what final color you are trying to make appear on your screen. I bet Coca-Cola will choose to represent those colors with Cherry, Green Apple, and Blue Raspberry flavoring. Perhaps each can contains a differing amount of each flavor. Then, they could make it a game for people to try to guess the RGB (red/green/blue) values of their specific can. Graphic designers, tech bros, gamers, and Coca-Cola sommeliers alike would go nuts for this. Or, you know, it could just be electrical fire flavored. ~Spicy~

H/T Food Dive

About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

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  • This sounds like it’s going to be awful and also I’m going to lose sleep trying to find it to try it immediately because I can’t resist a limited edition soda.

  • I actually really liked the starlight coke….it tasted like a milder cherry vanilla with a bit more of a bite.