Dairy Queen Is Giving Fans A Chance To Win Free Blizzards For One Whole Year

Dairy Queen has a pretty sweet surprise coming for fans who love a good mystery. Starting September 28, DQ will roll out a new collection of mystery Blizzard plush keychains, and one of them could lead to a really sweet prize.

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The new collectibles come in mystery packaging, so there is no way to know which plush is inside until it is opened. Four different mystery plush keychains are part of the collection, along with one special chase plush.

Five Plushes To Hunt Down

The new DQ collection includes four mystery plush designs and one rare gold chase plush.

Food blogger Markie Devo shared details about the promotion on X, reporting that the gold plush comes with the chance to win Blizzard Treats for a year.

The keychain could end up being a cute DQ accessory for a backpack, purse, keys, or anything else that could use a little Blizzard-themed decoration. Or it could be the golden ticket to a whole year of frozen treats.

Each Mystery Keychain Costs $4

The mystery plush keychains will cost $4 with any purchase at participating Dairy Queen locations. There is also a limit of one per customer, so you simply can’t buy a pile of them in one visit and go hunting for the gold plush.

That rule also means collectors may have to make a few DQ runs if they want to find different designs.

The promotion starts September 28th and is expected to be available at participating Dairy Queen locations nationwide for a limited time.

It Comes At A Great Time For Blizzard Fans

The promotion comes as DQ just dropped its fall menu a few weeks ago. The chain has been serving up seasonal Blizzard flavors, including the Caramel Apple Cheesecake Blizzard, which features cheesecake pieces and caramel apple topping mixed into DQ’s soft serve.

So, September 28th could be a pretty tempting day for Blizzard fans. A trip to DQ could mean grabbing a favorite Blizzard, picking up a mystery plush, and seeing if you’re lucky enough to find the gold one.

Is $4 Worth The Chance At A Year Of Blizzards?

For Blizzard fans, $4 could be worth the gamble. There is no promise that the gold plush will be inside, but the regular plushes are still fun little DQ collectibles.

And if that tiny gold plush shows up, $4 could lead to a whole year of Blizzard Treats. That makes this one mystery purchase that some DQ fans may have a hard time passing up.