Even Kraft Is Getting In On The Bag Charms Trend ― With Real Parmesan

Another food brand has joined in on the bag charm trend and it’s a big one. Honestly, it is even greater than a regular bag charm. Kraft Natural Cheese just teased the release of their own bag charm dubbed Pocket Parm. This clip-on mini bottle has actual Kraft grated cheese in it so you can combine flavor and fashion. No longer do you have to decide between a dash of parm while you’re out at a restaurant or a cute little buddy to join your adventure.

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Kraft Natural Cheese’s Pocket Parm came in four flavors: tomato basil parmesan, garlic herb parmesan, cheddar, and original parmesan. It gets a little confusing from here but let me walk us through the next steps. It turns out, the tomato basil and garlic herb parmesan flavors will be launching in full-size bottles next year. Their Pocket Parm versions were only to tease the upcoming flavors. Cheddar and parmesan on the other hand will be the final form of the Pocket Parm on release.

While we won’t be getting these parms in stores quite yet, they did take to the streets to give one city the chance to get their hands on a little sampling of the two new flavors and the O.G. Pocket Parm before the whole country. Which city? Well, that’s a sore subject.

So Close To Greatness

This news comes as both the best and worst news I’ve ever received. All at once! Kraft Natural Cheese was giving a sneak peek to one city. My city! Los Angeles. And I saw the post too freaking late. I truly can’t think of a worse injustice than that. They should have known to give me a heads up on something as cool as this. Not only that but they even were considerate enough to split it up around the city so I know those lines weren’t even that long! My absolute dream.

Now We Wait

There is a faint silver lining. The bag charms are on their way and they’re getting a nationwide release. Sometime in 2027, we’ll be able to get our hands on the elusive Kraft Pocket Parm bag charms. I think it’s safe to say that we better set a Google alert for these cuties so we don’t miss them again.

I just can’t get over how amazing these bag charms are. Kraft Natural Cheese really saw the trend and went and blasted it into the atmosphere with how cute and functional theirs could be. As much as Kraft would probably hate to see other food brands copy their creativity, I really hope this leads to something more.

I want a little bag charm that I can carry around a Little Debbie snack cake in. Give me a way to season my food with Lawry’s seasoned salt on the go. More foods should be portable. And fashionable! When’s the fashion week that’s dedicated just to the charming and functional bag charms? I’ll be tuned in to that.