Fireball's Latest Merch Drop Makes Sneaking Shots Easier

I am, and I’m not afraid to admit it, a hip flask user. Now, let me just caveat that slightly: I’m not putting it in my pocket whenever I leave the house, and nor am I using it especially regularly. I barely touch the thing, if I’m honest. But! When I’m going to the park with friends or a party and don’t want to carry a full bottle of liquor – or when I want to sneak some booze into somewhere without being too conspicuous – using a flask is a breeze. Snug, compact, surprisingly roomy. Big fan, when it’s needed.

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So, Fireball’s latest merch drop feels like it’s designed especially for me. The cinnamon whisky brand has just announced its new Fireball Sneaks – and they sneak in more ways than one.

Fireball Sneaks

Fireball Cinnamon Whisky’s Fireball Sneaks are a must for anyone who’s sick – sick, I say! – of missing out on their favorite spicy liqueur in social situations, but doesn’t necessarily want to announce that fact. These high-top sneakers, which were announced a few days ago, come in a red and black flame design, with a hidden compartment in the tongue. Unzip the top and pull out the Stash Flask, Fireball’s latest innovation, a resealable 200ml pouch that’s designed to hold up to four shots of the cinnamon whisky drink.

Pretty fun, right? Obviously, if you see your friend wearing these constantly and reaching down to the tongue under the table when they think you’re not looking, you might want to have a word with them – but that’s a separate issue. These sneakers are fun. And once you’re done with the Fireball, unlike a classic hip flask, the Stash Flask flattens down.

How Do I Get These Sneakers?

The Fireball Sneaks are being released on Friday, July 24. Head to FireballSneaks.com from 9:00 a.m. CST and enter via Flaviar for a chance to grab the shoes and a Stash Flask for $25 (plus shipping). You can enter for one hour before 50 winners will be selected and invited to hand over the cash for their Fireball Sneaks bundle, which will include a pair of shoes, a Stash Flask, one extra pair of Fireball yellow laces, and one custom Fireball drawstring shoe bag.

And if you don’t want to go to all that effort…the Fireball Stash Flask is also available at retailers across the country for $3.99 per pouch. This is actually the second flask that Fireball’s put out in just a few months: The brand recently released its Blazin’ Apple Flask, kind of a cheeky end-of-year gift for teachers. Flask culture is back in session.