Forget Happy Meal Toys: Jack in the Box Wants You Collecting These Instead

Fast food restaurants, coffee shops, and even convenience stores have been upping their merch game lately (I mean, doesn’t every foodie-loved spot want their own version of the viral Bearista cup?). And now, Jack in the Box, a fast food spot known for its tongue-in-cheek approach to marketing, has found an adorable approach to capturing fans’ attention―and making sure it’s the home of summer’s must-have collectibles.

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No, I’m not talking about the recently-launched Jack Sipper Cup, which is a brand-new release that’s already captured plenty of attention (and fans, myself included among them!). This Jack in the Box foodie merch is even more fun than the highly-sought-after Happy Meals toys you played with years ago.

Jack in the Box Is Releasing Its Own Bag Charms

Jack in the Box revealed its next piece of must-have merch on Instagram: two collections of eight Jibbis, or bag charms. And they’re so darn adorable they’ll have you clamoring to hang one off your keys or everyday bag even if you’re not the biggest fan of Jack’s burgers.

Jibbis are a cute, less mischievous-looking spin on the Labubu bag charms that went viral in 2025. They’re exclusive to Jack in the Box―the fast food restaurant launched its first collection of Jibbi bag charms in January 2026, which included four different versions of Jack holding a chicken sandwich.

The latest collections of Jibbis, which Jack in the Box calls the “sweet series” and “savory series,” will include four new charms each for a total of eight. The sweet series will include an “ultra rare” Baller Boss, Sweety, Buttery, and Creamy charm selection, while the savory series will feature “rare” Buff Boss, Toasty, Cheesy, and Drippy charms.

While the miniature (and fuzzy, based on the images shared so far) Jibbi charms are already cute thanks to Jack’s smiling face, the fact that each one holds a Jack in the Box menu item like an Oreo Shake or two tacos makes them even more irresistible. 

Will Jack in the Box Jibbis Go Viral?

We’ll find out just how in-demand Jibbis this cute are when the sweet series drops on July 13th. Jack in the Box is clearly expecting them to be a hit, since the Instagram announcement hinted that the “savory series” will drop at a yet-to-be-determined date.

These Jibbis will likely require a specific purchase―and which Jibbi you get will be random, driving demand up just like the Labubus of yore. The first collection was only available with the purchase of the Chicken Supreme Munchie Meal, so we suspect a similar pattern for both of the upcoming sweet and savory versions, too.

I’m already crossing my fingers for the mysterious Buff Boss because frankly, there’s nothing I want to show off more than what I imagine to be a muscled-but-adorable version of Jack himself.