Watch Out, Other Frozen Dinners—Kraft Mac Has Entered the Chat

Kraft Mac & Cheese is getting Krafty again. It wasn’t enough for them to rebrand to “Kraft Mac & Cheese” about a year ago, or to have grocery store real estate across the pasta, microwaveable dinner cups, and dairy sections of the grocery store. No no—they will not stop until there is a cheesy Kraft product in every single aisle of the store. And to be entirely candid…I’m not against it. What can I say? I’m a mac lover! So great news for me and any of you other fellow Mac lovers out there that Kraft just released Mac & Cheese Deluxe in the freezer aisle in two flavors, Original Cheddar and Four Cheese. Ooooh baby, sign me up.

What is different about these new frozen Kraft mac & cheeses? Are they richer? Creamier? Faster? Krafiter?

Well, according to the press release (and the Director of Brand Communications for Kraft Mac & Cheese Rachel Drof), the main goal of this new ooey-gooey cheesy delight is to be, a.) deluxified and, b.) comforting, all while minimizing prep and cook time, as well as cleanup. I mean, you already know I’m on board with that limited information. As for the taste, all we know is that both flavors will include “perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.” Have I mentioned I’m in? And they aren’t just releasing these and then going on their merry way. No. Kraft is recognizing, in the spirit of being a comforting brand, the freezer aisle can be a cold and unforgiving place. To that end they are selling freezer aisle sweaters (yes, you heard me right, but I will say it again for those in the back, FREEZER AISLE SWEATERS) on Amazon while supplies last for $19.99 each. It looks kind of like a Christmas sweater but with little macaroni on it. It’s so cute it kind of melted me a little, much like the cheddar in this new deluxified macaroni or a Barbie left too close to the stove.

Anyways, you can now get the new frozen Kraft Mac & cheese products nationwide, so get out there and find you some Mac, you Mac lover, you. Or a freezer aisle sweater—whichever is calling to you more as the hottest months of year approach.

About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

Thoughts? Questions? Complete disagreement? Leave a comment!

Your thoughts.

Your email address will not be published. Required fields are marked *