‘Hocus Pocus 2’ Cereal Is Coming Soon to Bewitch Your Breakfast

As legendary witch Winifred Sanderson once said, “Oh, look. Another glorious morning … makes me sick!” And I feel you, Winnie, I really do. But I think I’d feel a whole lot better about mornings in general if I could just get my hands on a box of the Hocus Pocus 2 cereal. The fruity cereal is an ode to the upcoming sequel to iconic Halloween movie Hocus Pocus, and it’s coming to a store near you later this month.

So, what’s so bewitching about this new Hocus Pocus 2 cereal?

Well as I understand it, this stuff seems a lot like Froot Loops or Trix, consisting of “berry brew-flavored purple, orange, and yellow star-shaped pieces topped with green and purple flecks that represent the Sanderson Sisters’ robes.” I guess the main draw of these spooky, fruity breakfast puffs is that they serve as a reminder that: It is fall (the spookiest of seasons), Hocus Pocus 2 is coming to theaters on September 30 (hooray!), and you are never too old to eat fake fruit-flavored cereal. I’m sold! 

I haven’t had a colorful cereal in years and if I’m going to buy one now as a working adult it may as well be Hocus Pocus 2 cereal, inspired by the three most iconic women in Disney Halloween history: Winifred, Sarah, and Mary Sanderson. Now you may be wondering, why are they creating a kids’ cereal based on the sequel of a movie that came out in 1993, since all the original fans are now grown up? Well, have you ever seen a classic movie that came out before you were born? The answer is probably yes. People born in the ’80s, ’90s, ’00s, and ’10s can all agree that Hocus Pocus is a Halloween staple for the ages.

As the Director of Brand Marketing at Kellogg’s pointed out, “Disney’s Hocus Pocus has been a part of family Halloween traditions for years,” and now with the sequel finally coming out, “families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.” I’m perhaps a little too excited for my fall breakfasts to have a distinct Hocus Pocus focus, but hey, I have to try this stuff. Wouldn’t want to be a “maggoty malfeasance,” now, would I?

About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

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