Lay’s Do Us a Flavor Is BACK with THREE New Flavors!

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I can’t say enough just how much Frito-Lay (maker of Lay’s, Doritos, and almost every other snack you love in the chip aisle) is doing this year. Every time I think we’ve covered it all there are more and more surprises. This time, Frito-Lay is gracing us with the return of the fan favorite promotion “Do Us a Flavor.” That means even more wild, new Lay’s flavors to snag. 

What is Lay’s Do Us a Flavor?

In a sense, it really is about the public doing Frito-Lay a favor—albeit a potentially paid favor. The “Do Us a Flavor” campaign involves fans submitting their craziest and wildest ideas for Lay’s chips flavors. Then Frito-Lay selects three (or sometimes four) finalists and releases them into the wild, where a fan vote will take place. The winner nets a cool million dollars! 

What flavors have won in the past?

The first “Do Us a Flavor” sweepstakes dropped in 2014 and has happened several times since then. It’s led to the creation of several really crazy and wild flavors that I’d love to try again such as: Mango Salsa, Cappuccino, Biscuits and Gravy, Everything Bagel, Deep Dish Pizza, and even some that have continued to pop up from time to time such as Fried Green Tomato (which has just recently been spotted in stores), Crispy Taco, Wavy Greek Tzatziki, Fried Pickles with Ranch, Cajun Spice, and Chesapeake Bay Crab Spice (more on those in an upcoming review). Needless to say, a LOT of snacky goodness has come from this promotion! 

What new Lay’s flavors are coming out this year?

Thanks to the snackfluencer duo of SnachWithZach and Team Supernova, we got a peek at the three flavors that Frito-Lay has selected as finalists this year:

Valentina & Lime – Featuring Valentina Mexican Hot Sauce! Apparently, putting Valentina and lime juice on Lay’s chips is already a known delicacy. So not only do I really want to try that now, I’m excited for these chips.

Korean-Style Fried Chicken – Zach noted that he’s hoping for “a little gochujang action” based on the design of the bag, and I couldn’t agree with him more.

Bacon & Grilled Cheese – I think these pretty much speak for themselves!

When will the chips be out? When and how can we vote?

According to the official Do Us a Flavor website, the trio will hit shelves later this month and voting will be open from April 21st until June 13th.

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About the Author

Tyler Bowers

Born and raised in the city that produces DUM DUMS, Tyler Bowers is a writer, a content creator, and a social media influencer. In addition to running the @TeamSupernovaFB social pages, he streams on Twitch (most notably completing Demon's Souls without dying), and is an avid lover of traveling and trying new foods. Tyler is an advocate and enjoyer of Faygo--especially Faygo Grape, Cream Soda, and Firework. He dreams of one day doing a Mountain Dew-themed Good Mythical Morning episode with Rhett & Link, and he will stop at nothing to get Pepsi to #BringBackSupernova.

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  • Why hasn’t the bacon grilled cheese not coming to my Kroger at 357?

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  • I know most of your new flavors that is coming out are not very good

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  • Want fried green tomatoes chips back

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  • LIVE LOVES YOUR SRTICLE!!! IM UP FOR MORE!!!!!! WAP!!! CUTIE PIE!

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  • I don’t know who’s in charge of picking these flavors or why they even chose them but I KNOW there were a lot of better choices

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    • Not good flavors

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  • Bacon grilled cheese? What is Valentina? Lays can do better, these three sucks

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  • Wasabi and ginger !!!!!!! 😋

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    • How can they not mention them?!? They are trolling us, they HAVE to be bringing back the million dollar prize winning flavor wtf?!? Wasabi Ginger killed and everyone loved it.

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  • Taco Chip

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  • Chicken cordean blue flavor chips now that would be a treat.

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  • Honey Butter Chips ASAP Please!
    I only got to try 3 or 4 and they were amazing but I couldn’t find them in stores!
    I need them!

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  • Zesty jalapeño popper

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  • Is it possible to make a healthy snacks, yet make them taste awesome?

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  • They need to bring back biscuits and gravy lays I lived off of those when I was pregnant with my son

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  • You need to make a sample box of all the new ones and like ones in Korea Japan and stuff like that so we can buy those and try them

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  • Loved biscuits and gravy

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  • Live the chessey garlic bread chip. Bring that to the table! Was sold at a Sams Club and I went back to get more and it was sold out!
    I need more Cheesey garlic bread flavor!

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  • Bring back Honey Butter chips

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    • That was one of my favorite ones to. Last weekend I got some at Kroger hopefully they have more this weekend.

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  • Bring back Honey Butter Lays!!!!!!

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    • Honey Butter chips are bangin we love them but can’t find them anymore. what’s up Lays potato chip people.

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  • ThankYou for the opportunity to create the Shrimp Flavor. On̈ the X APP.

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  • ThankYou for the opportunity to create the Shrimp Flavor.

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  • I suggest the perfect summer picnic flavor . What could be better than potato salad in a chip?

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    • Agree!

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  • Bring back biscuits and gravy. Those are delicious.

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  • Crunchy Chinese noodles with duck sauce flavored

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  • I love new recipes and trying new things this just helps my stimulate my taste buds.

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  • There is nothing better on a picnic than potato salad, even better if it would be a chip.

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  • Cheesy bbq would be great ahh

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    • That would be great

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  • My wife and I truly loved your Cappuccino flavored Lay’s and it’s not sold anymore because it wasn’t as popular. Could you try that one again?

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  • Korean style fried chicken will fly off the shelves… that’s for sure

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  • Ketchup Fritos

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    • Best flavor to make pickled onion

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  • I want the Cool ranch doritos lays back so delicious

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    • I like the cool ranch Doritos and the Biscuits and Gray

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  • Coney dog chip would be good

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  • Lay’s Sea Salt and Lime are the Best EVER. Please bring them back!!

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  • So yr chips is not Halaal.

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  • I think there should be a Dr Pepper potato chip.

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  • Should of picked me. It’s time for some salty and slightly sweet!

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  • I’m going to say the chicken one is going to be the best because lays already had a bacon cheese chip it’s going to taste the same

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  • I loved the honey butter chips!! Should be available for all in the dairy state!! 😀

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  • Try Shrimp Cocktail

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  • I love the honey butter but you can’t find them anymore and I wish lays would put them back out because lays is the best chip to me

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  • I love the honey butter but you can’t find them anymore and I wish lays would put them back out because lays is the best chip to me

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  • Loved Biscuits N Gravy and want Mountain Dew to bring back the Passion Punch flavor soda.
    The Bacon N Grilled Cheese flavor should be a favorite.

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  • Chicken Nuggets, or Broccoli and Cheese Sounds Better. 😊😇

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    • I also agree with the broccoli and cheese chip.

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  • Do you offer a daily email with the latest updates?

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    • I also would like a daily email with the latest updates please thanks 👍.

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  • Wish Lay’s would bring back the tomato basil chips,I loved them so much .

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    • I agree 👍.

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