These New Baked Lay’s Flavors Have a Snack Lookin’ Like a Whole Dang Meal

Baked Lay’s are so often overlooked. Regular Lay’s—you know, the ones that are fried in oil—get all the attention, and now there’s everything from Kettle Cooked Lay’s to Lay’s Wavy Funyuns Onion Flavored Funyuns Onion Flavored Rings. There are the Lay’s Do Me a Flavor flavors and, heck, there’s even a Salted Caramel flavor (which is back in stores now, by the way). Even Baked Ruffles get their flowers every so often (mostly from my brother, who adores them), but we don’t often hear about poor ol’ regular Baked Lay’s. For years, they’ve existed solely as a lower fat, lower calorie counterpart to oil-fried Lay’s, and they only came in extant, already-popular flavors like Barbecue, Sour Cream & Onion, and Cheddar & Sour Cream.

But in January 2026, everything changes for our old friend Baked Lay’s when two two new flavors drop: Baked Lay’s Roasted Garlic & Herbs and Baked Lay’s Loaded Baked Potato.

Did Miss Baked Lay’s just make our whole winter a lot more interesting? Are both of these excellent-sounding new flavors here for good?

Who can say if these new Baked Lay’s flavors will change the chip aisle for the better, but for now, it is looking like they are changing the chip aisle for good, since there is no hint of a “Limited Edition” marking on the packaging.

New flavors aside, other changes are afoot in Baked Lay’s land. It appears the whole line is getting a redesign, and a recipe update. New bags of Baked Lay’s (all flavors, even the old ones) now say “no colors from artificial sources” and “no artificial flavors.” The bags also indicate that they’ve made the switch from using corn oil in the recipe to using olive oil—is that better for some reason? Someone must think so, because that info is featured pretty prominently on the new bag. Additionally, bags of Baked Lay’s now say “50% less fat than regular potato chips” when they used to say “65% less fat than regular potato chips.” Does that mean these new Baked Lay’s with olive oil have more fat? Apparently not—there’s still 4g per serving, according to the nutrition info panel. So maybe regular Lay’s are getting less fatty rather than Baked Lay’s getting more fatty—that’s the only thing we can figure!

As for the new flavors, I think there is only a minuscule, infinitesimally small chance they taste bad. I mean, roasted garlic and loaded baked potatoes, paired with the texture of a salty, shatteringly crisp chip? Suffice it to say, we cannot wait to Lay’s our hands on these things, and give them a go!