Sure, it’s perfectly acceptable to carry your favorite condiments with you when you’re on the go — I mean, I know I’ve personally considered the tiny portable sriracha sauce keychains that double as bag charms. But your favorite seasoning blend? Well, that’s a little bit weirder. But luckily, Garage Beer has come up with a solution that’ll spice up your life and, yes, your beer.
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No, you won’t need to try to fit a traditional spice bottle in your pocket. Garage Beer thought of something smarter: tucking a mix of zesty spices and herbs into a dip can so it’s perfectly pocket-worthy.
Garage Beer and Spiceology Are Spicing Drinks Up
Garage Beer, the light beer brand co-owned by Jason and Travis Kelce, has teamed up with Spiceology, a spice company, to create a carry-anywhere seasoning blend that’s made for adding some fresh flavor to your favorite beer. And it’s cleverly packaged, too: The seasoning sits inside a pocket-sized dip can.
It looks just like any old dip can, inspired by a bit of 1990s nostalgia. But crack the can open, and inside you won’t find tobacco. Instead, there’s a seasoning “dip” you can use to add a zesty rim to your ice-cold can of beer, one that’s inspired by today’s love of spice and heat and the popularity of chile lime flavored foods.
As Darby McLean, CEO Of Spiceology, summed up the new product, “People are getting more adventurous with how they season their food, and we love seeing that creativity extend beyond traditional cooking. We wanted to make it easier for people to experiment with flavor wherever they are, whether they’re cooking from scratch or putting their own spin on something simple.”
The Garage Beer x Spiceology Dip features a chile lime spice blend made with smoky dried chiles, earthy paprika, and a touch of lime for acidity. While it’s obviously a perfect finishing touch for beer, you can also use this pocket-sized dip can of seasoning to sprinkle a hit of flavor while you’re grilling, finish off snacks, or simply amp up anything, anywhere.
It’s Fun, It’s Zesty, and It’s Available Now
If you’re ready to slide a can of Garage Beer x Spiceology’s Chile Lime Dip into your back pocket, you can do so now. The smart seasoning product launched on October 21, and it’s available to purchase online for $6.99.
That means there’s still plenty of time left in football season for you to carry this dip can along to tailgates, watch parties, and even backyard barbecues. In fact, you might enjoy its kick of flavor for beer and other snacks, sips, or bites so much that it becomes part of your everyday carry kit.
Thoughts? Questions? Complete disagreement? Leave a comment!