Ocean Spray & PopUp Bagels Just Made Pants For Bagels (And A New Cranberry Butter)

I’ve always thought bagels were a little underdressed. They have a hole in the middle, no sleeves to speak of, and absolutely nothing protecting them from the elements. Selflessly, Ocean Spray has decided to do something about it.

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The cranberry company is teaming up with PopUp Bagels to launch a new Cranberry Orange Butter on November 12th. But in what might be my favorite promotional decision of the year, it’s also giving away miniature cranberry-harvesting waders designed specifically for bagels.

Yes, that is tiny waterproof trousers. Yes, that is for bread.

I’m thrilled to report that someone was paid to come up with this idea, someone else approved it, and now actual bagel pants exist in the world.

The Cranberry Butter Is Back With A Twist

The new Cranberry Orange Butter is a follow-up to last year’s Cranberry Butter, which was popular enough that customers kept asking for it after it disappeared. This year’s version combines Ocean Spray’s sweetened dried cranberries with orange and a hint of cinnamon, served alongside PopUp Bagels’ freshly baked bagels.

I think the pairing here is excellent. Cranberries bring the tartness, oranges bring the sweetness, and cinnamon turns the whole thing into something that sounds like it belongs on a Thanksgiving breakfast table.

And I appreciate that we’re giving cranberry something to do before dinner. It spends so much of Thanksgiving sitting beside the turkey, waiting for someone to remember it exists. A little morning employment seems fair.

The limited-edition butter will be available at all PopUp Bagels locations nationwide from November 12th through November 26th.

More Importantly, There Are Tiny Bagel Waders

Now, about the trousers.

Ocean Spray’s cranberry farmers famously wear waders while harvesting cranberries, so the company has created miniature versions that you can pop an actual bagel into. Because why should cranberry farmers be the only ones with appropriate workwear?

They’re called Ocean Spray Bagel Waders, and you can also use them as a keychain, bag charm, or holiday ornament. But once your bagel is dressed, what then? Do you eat it? Take it for a walk? Introduce it to the other breakfast foods?

I’d struggle to eat something I’d just gone to the trouble of putting trousers on. It feels rude.

If you want a pair, you’ll need to be quick. The first 37 guests at PopUp Bagels locations on November 12th can receive one, while supplies last.

There’s also a little something extra for New Yorkers. Fairfax, at 234 W 4th Street in NYC, is serving two limited-time sandwiches featuring Ocean Spray cranberry sauce: a Duck Confit Turkey PopUp Bagel Sandwich and a Homemade Sausage PopUp Bagel Sandwich. Both are available November 12th through November 26th.

As for me, I think the Cranberry Orange Butter sounds fantastic, but I’m having trouble moving past the miniature waders. Someone has created protective clothing for a food item whose entire life expectancy is approximately one breakfast. And now I want a pair.