OH SNAP! Is Giving Away 6,000 Free Pickles For National Pickle Day

I wonder who gets to decide which foods deserve their own national holiday. Is there a committee? Do they hold meetings? Does someone have to stand in front of a room full of very serious people and argue that, yes, pickles deserve an entire day of recognition?

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Because I’d like to attend one of those meetings. I have a few nominations of my own and I’m prepared to make a very compelling case for garlic bread.

Anyway, November 14th is National Pickle Day, and OH SNAP! has decided that a simple acknowledgment of the occasion won’t do. The pickle snack brand is giving away more than 6,000 free pickle pouches, collaborating on pickle-inspired drinks, and even giving away custom sneakers.

Here’s How to Get Free Pickles for National Pickle Day

OH SNAP! is kicking things off on November 13th, when 5,000 free pickle pouches will be available through Instacart, while supplies last.

The following day, November 14th, the brand is teaming up with Snag Delivery to distribute more than 1,000 additional pickle pouches through orders at 15 college campuses.

I think this is a fantastic use of the college delivery system. When you’re a student, anything free is exciting. Free pizza is brilliant. Free coffee is even better. A free pickle? Well, it’s not quite what you were expecting, but you’re hardly going to turn it down.

Aroma Joe’s Is Making Pickle-Inspired Drinks

OH SNAP! has partnered with Aroma Joe’s to introduce limited-time pickle-inspired beverages at 138 locations, with the drinks themselves being revealed on November 14th through Aroma Joe’s social media channels.

I’ve been trying to imagine what a pickle-inspired drink would taste like, and my brain keeps producing increasingly concerning possibilities.

A pickle lemonade could work. Something salty and citrusy, perhaps. But then I remember that Aroma Joe’s is a coffee chain, and suddenly I’m imagining someone walking up to the counter and ordering a large iced pickle latte with oat milk.

I don’t know what that would taste like, and I’m not convinced I need to find out.

You Can Also Win Custom Pickle Sneakers

And then we have the sneakers. OH SNAP! has collaborated with custom sneaker artist @with__an_h to create five pairs of pickle-inspired sneakers, with a social media giveaway running from November 14th through 18th.

I wonder what elements of a pickle inspired the shoes. The green? The bumps? The brine?? 

OH SNAP! is also sending surprise boxes of snacks and merchandise to select fans ahead of National Pickle Day.

Somewhere along the line, a food that was originally preserved to stop it from spoiling became a personality trait, a beverage concept, and now a fashion statement. Although if someone starts selling pickle-scented perfume, I may have to reconsider where we’re headed as a society.