Everyone’s Favorite Prebiotic Soda Does Travel Merch Now

These days, merch is just part and parcel of running a successful food business. It’s not enough to just make something delicious: You have to find all manner of tie-in products that exist alongside your core product. And look, I’m not complaining – I love merch! Dr Pepper Creamy Coconut resort towels? I’m in. McDonald’s Squishmallow plush characters? I mean, yeah, sure! And so on, and so forth. Give it to me. 

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So, I’m not that unhappy about the fact that one prebiotic soda brand has taken a slightly left-field move to collaborate with a luggage and travel accessory company. The more the merrier! 

Poppi X BÉIS: A Match Made In Heaven

This week, we learned that prebiotic soda trailblazers Poppi have collaborated with BÉIS (pronounced “base,” in case you were wondering), a travel brand founded by actress Shay Mitchell. The two have teamed up to create a range of items that, according to Parade, are inspired by Poppi’s Fruit Punch flavor. Essentially, that means that there’s a lot of pink going on here, but honestly, it works.

In total, there are 13 pieces in the collection, which you can find on the BÉIS website. If you want to go all-out, you can get the Luggage Starter set, which is currently retailing at a fairly hefty $557.60 (down from $656), and individual carry-on rollers start at $278. If, though, you want to spend just a little bit less, then its totes and charms start at $28. 

An Internet Hit

BÉIS dropped the news of its Poppi collab on Instagram, and people were immediately into it. “Seriously, BEST collab ever,” said one person, while others praised the bright pink hue of the cases and totes. The team-up feels precision-engineered to appeal to BÉIS’ core audience, so we would imagine that both brands are very happy with how it’s all gone so far. We think, at least: We can’t see the sales figures, obviously. 

The release is also proof of how food brands are making more interesting choices with their collaborations of late, and avoiding going for the obvious. It’s not just about how you can consume their products and about releasing cups and coolers that are a natural fit for drinks brands; it’s also about where your audiences intersect. Poppi clearly knows this well: It recently worked with Love Island on a new drink, and this BÉIS collab feels like a natural next step.