Pringles Has Officially Entered Its Luxury Apparel Era (And It’s Chic AF)

More and more brands these days are partnering with apparel brands to take things to the next level. The latest new food-centric collaboration is between none other than Pringles and Blvck Paris. If you’re in the market for some new luxury clothing with a fun twist, then you’ll want to get your hands on it before it’s too late. If there’s one thing hype drops have taught us, it’s that hesitation is expensive.

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Blvck Paris x Pringles With A Limited-Edition Collection 

Blvck Paris has partnered with Pringles to launch a limited-edition collection in partnership with BrandDesign to help fans show their love for both brands in style. 

If you’re unfamiliar with Blvck Paris, the brand is known for its nearly all black collection that’s both chic and fashion-forward. The collaboration with Pringles keeps the brands signature aesthetic while adding a more playful twist. Think luxury fashion but with enough Pringles branding that people might actually ask you what flavor your jacket is.

Here’s what you’ll find in the collection: 

• The Teddy Hoodie & Teddy Tee – A teddy hoodie and t-shirt featuring Blvck’s signature teddy character surrounded by scattered Pringles crisps and co-branded artwork.

• The Teddy Baseball Jacket – A baseball jacket detailed with an oversized embroidered back graphic combining Blvck Paris iconography with Pringles-inspired visuals.

• “In Case of Emergency” Plexiglass Collectible – A display piece inspired by emergency break-glass cases, enclosing a matte black Pringles can. (Who doesn’t like breaking things?! Remember those breakable chocolate hearts—this is similar, but the glass is not edible). 

• Teddy Charm – A collectible charm reimagining Blvck’s signature teddy through the playful visual language of Pringles. (We all know those people who collect charms so why not have one inspired by the nostalgic Pringles chips?) 

How to Get The Blvck Paris x Pringles Collaboration?

Looking to get your hands on the new buzzworthy fashion collection of the month? It’s available to shop beginning on August 6th at Blvck.com. 

Depending on what you want to buy, prices range from $35 to $275 and are available in US sizes XS to 2XL.

Plus, the first 2,000 orders placed from the collection will also receive a complimentary limited-edition matte black Blvck x Pringles can, featuring a custom co-branded design and loaded with the barbecue flavor. (This is available exclusively to U.S. customers.) A free collectible can with your order? That’s the kind of bonus that makes people convince themselves they were already going to buy the jacket anyway.