I Stuffed a Giant $25 Reese’s Cup in Times Square

Last month, I went to New York City with a pretty simple to-do list: attend Toy Fair, review the $10 “Big Apple” donut from Krispy Kreme, and see what exclusive treats were available at Hershey’s Chocolate World Times Square. In 2024, I found the outstanding Hershey’s Ice Cream Shoppe bars; last year, I found the pleasant Hershey’s Flavors of the World Kisses and the disappointing Reese’s Pieces with Chocolate Cookie. This time around, I splurged on the $25 Reese’s Stuff Your Cup Experience.

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What can you stuff your cup with?

Your $25 entitles you to stuff your cup with four mix-ins out of the following list: Reese’s Pieces, Reese’s Puffs Cereal, Chopped Reese’s Cup Pieces, Hershey’s Chocolate Chips, Crushed Cookies, Mini Marshmallows, Rainbow Sprinkles, Reese’s Filled Pretzels, and potato chips. (Since I visited on Valentine’s Day weekend, I was offered a few seasonal mix-ins available as well: mini heart-shaped Reese’s, Twizzlers, and Jolly Rancher Jelly candies.) As for toppings, you get to pick two out of the following list: Reese’s Peanut Butter Drizzle, Hershey’s Chocolate Syrup, Hershey’s Caramel Syrup, and Marshmallow Fluff.

I stuffed my cup pretty late in the day, so a few mix-ins were out of stock. I ended up with Reese’s Pieces, chopped Reese’s Cup pieces, Reese’s Puffs, and potato chips—all chopped and mixed into a heap of Reese’s Peanut Butter filling, topped with marshmallow fluff and chocolate syrup.

One Pound of Reese’s!

Reese’s Stuff Your Cup Experience: Reviewed

Pros: It’s a good thing I love Reese’s Cups, because this is truly the Reese’s-est dessert imaginable. Since the majority of my mix-ins were Reese’s and/or chocolate, the finished product was really just an experiment in how many different textures could deliver the exact same flavors. The potato chips and cereal did add a fun crunch factor… when I managed to find them.

While the top isn’t exactly sealed onto the base cup, it is perforated into suggested slices to promote sharing portions. (I truly fear anyone who could tackle this alone.) This could easily feed an entire family for dessert—with a few slices to spare for breakfast.

Cons: The Reese’s Stuff Your Cup Experience is the least hotel room-friendly tourist gimmick I’ve ever seen, and I’ve crammed a Chicago deep-dish pizza into a mini-fridge. A one-pound Reese’s Cup is a messy, sticky nightmare that will ruin your hotel bedsheets—if you can even cut into it with those flimsy plastic utensils you find next to the coffeemaker. I gave up on tackling this review in NYC and just flew back home with this in my carry-on. (That delay did not do the marshmallow fluff any favors.) This felt less like an indulgent dessert and more like a treat you’d give a dog before sending them across the rainbow bridge.

Credit: Griffin Parker / Reese’s / Freepik

Rating:

6.5/10

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Do I have to go to NYC for the Reese’s Stuff Your Cup Experience?

While there are five Hershey’s Chocolate World locations worldwide, Times Square is one of only two locations where you can stuff your own one-pound Reese’s Cup. The Las Vegas, Niagara Falls, and Singapore locations do not offer the Reese’s Stuff Your Cup Experience. If you want to stuff your cup without running into those scary Elmo mascots, you can visit the Hershey’s Chocolate World location next to Hersheypark in Hershey, Pennsylvania. (Despite being right next to each other, Hersheypark and Hershey’s Chocolate World are two separate companies; this is so confusing that the latter has an entire webpage dedicated to explaining it.)