Halloweenheads, assemble! If you’ve been hibernating in your coffin since last Halloween because the thought of existing in a spook-free world leaves you feeling like a vampire without a victim, it’s time to wake up. We’ve got news for you. There’s a new Reese’s Peanut Butter Cup coming this Halloween and it ain’t no bat, skeleton, or pumpkin. This new Halloween Reese’s Peanut Butter Cup is an homage to everyone’s favorite bipedal, shape-shifting lycanthrope. Yup, this year you can sink your fangs into new Reese’s Werewolf Tracks.
What makes these new Halloween Reese’s Peanut Butter Cups new?
After doing some intensive research—aka, reading the product label—I am pleased to report that this year’s Halloween Reese’s Cups are, in fact, a whole new flavor. Reese’s Werewolf Tracks are a twist on the classic peanut butter cup. While the peanut butter filling appears to be the same as what you’ll find in a standard Reese’s Cup, this version is partially coated with a vanilla creme. And that’s nothing to scoff at. New Reese’s Peanut Butter Cups typically alter one of three things: shape, thickness, or fillings. But they don’t often change the flavor of the outer coating. Sure, they’ve made Reese’s Ultimate Peanut Butter Lovers with a peanut butter creme coating and Reese’s Franken Cups with a green creme coating. But the former is basically on-brand candy cannibalism, and the latter just used artificial colors to alter the look of the Reese’s Cup, not the flavor. These new Reese’s Cups are innovative…that is unless the vanilla creme tastes just like their White Creme Peanut Butter Cups, which are not actually made of white chocolate, but rather oils, milk, sugar, and vanilla.
Now that we’ve discussed flavor, let’s address the elephant in the room. Or rather, the moose in the room. If you’ve ever had Moose Tracks ice cream, you’ve probably noted that Hershey’s basically cribbed the formula of Moose Tracks—vanilla, peanut butter cups, chocolate—and then tweaked the name. Well, you’re right. But Moose Tracks wouldn’t have any hooves to stand on if it wasn’t for the glorious invention that is the Reese’s Peanut Butter Cup. Kinda like the Mummy’s return, these Halloween Reese’s Peanut Butter Cups are a long, long time coming. Unfortunately, you’ll need to wait a little longer. While Reese’s Werewolf Tracks have been announced, they won’t be hitting shelves until Halloween season rolls around. So until then, rest assured that something sweet and spooky is on the horizon—and go back to snoozing in your coffin!
Thoughts? Questions? Complete disagreement? Leave a comment!