Gwynedd Stuart
Frito-Lay’s Simply chips aren’t new, but there are four new flavors in the lineup: Ruffles Hot & Spicy, Doritos Zesty Cool Ranch, Doritos White Cheddar Nacho, and Simply Tostitos Sea Salt Made with Avocado Oil. The label has a new look, too, and from what I can see online, many of the Simply snacks used to advertise being organic, but they no longer do. So what are Simply chips and who are they for?
Simply sells the Frito-Lay snacks you know and love—Cheetos, Doritos, Ruffles, etc.—minus the artificial flavors and colors. That seems to be the biggest and most persistent selling point. They’re also cooked in sunflower oil rather than the usual vegetable oil blend, and the potato-based snacks advertise that they’re made with “U.S. grown potatoes.” Apparently, other Frito-Lay products are made with both U.S. and Canadian potatoes.
Between the cooking oil switch, the nixing of artificial flavors and colors, and the “U.S. grown” business, I, much like Carrie Bradshaw, couldn’t help but wonder if this was a play to appeal to the MAHA crowd now that RFK is in charge and wants us all to avoid seed oils and food dyes so we can get measles instead. Anyway, maybe I’m just being paranoid—sunflower oil is still a seed oil, after all—but it is worth noting that his movement is on a crusade against artificial dyes at the moment, so maybe Frito-Lay is trying to get out ahead of that.
If you got through all of that, it’s time for us to address the more important question: Do these new Simply chips taste good? Let’s discuss.
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Will Morgan
Jessica Block
Griffin Parker
Thank you for reviewing these chips.
We have an autistic daughter, and we’re trying to eliminate red dye 40 from things she eats… which it turns out, IT’S IN EVERYTHING lol. Just found these chips listed online, having never seen them before, and placed an order for the cool ranch and white cheddar dorritos. She loves dorritos…. so I’m really hoping they’ll at least be passable after only really having these for a week or two.
Thank you for reviewing them. Yours is the first site that pops up.
Thank you for posting this review! I have started to see these chips around and wondered – are they actually better for you? How do they taste? I do think it’s funny that they are presented as a “healthy snack”, they are still fried carbs! Also, for the record, I find your humor and political commentary very funny! Lifted my afternoon!
I have to comment on your Simply sea salt and pepper chips.They outdo and are better than the big brands out there.Yours sincerely Joy.
Best Ever
I used to read your reviews, but this will be the last one. You review food. Keep your personal political snarky views out of it. They aren’t funny. Our country is in a serious health crisis, yet you’re making fun of it. This isn’t the place for political debate, it’s just a food review that you make money from. You’ve just alienated a large portion of your readership. I venture to guess your income will drop accordingly.
Let me start by saying we all do have different taste buds and likes which is cool but I have to say that generally in these scenarios when you say healthy or Organic people have brain melt down! when you try new things especially change some ingredients it’s going to taste different which is the point. So before doing a test like this let your taste buds adjust before telling the world that something doesn’t taste good or is nasty keeping them in their food dead zones and not wanting to try something different or better. Also if you’re a person that’s used to over-salted fatty chemicalized products this would taste funny to them. We get upset that we are the number one country in obesity and allow chemicals that other countries don’t but when we try to do better we complain. The things we eat shouldn’t have colored dyes trans fats GMO and mixed oils like cottonseed soybean and safflower, MSG etc anyway. these chips should have been made with these ingredients from the beginning! But I guarantee when a person gets cancer they wish they would have changed their eating lifestyle. Let’s do better for ourselves our children and society as a whole let’s eat to Live not live to eat!
Totally agree!