Target To Launch Limited-Edition Collab With James Beard Award-Winning Chef 

I don’t know about you, but I’m always looking for new snacks to try when I go to Target. There’s nothing quite like adding a bag of popcorn or even banana bread muffins to your cart for when the cravings strike late at night. That said, Target just announced it will be collaborating with a James Beard award-winning chef on some new products for Good & Gather (Target’s own food and beverage brand) and we’re excited. 

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The Roy Choi Collaboration Is Headed Straight For The Snack Aisle

Right now, as you peruse the snack aisle, you’ll find a new, limited-time Good & Gather Collab with Roy Choi, a James Beard award-winning chef, restaurateur, and television personality from Netflix’s The Chef Show. And if you know anything about Roy Choi, you know the man does not mess around when it comes to flavor. 

This isn’t your average snack collaboration. Instead, it’s one with an elevated foodie flare with items inspired by Korean favorites and the multicultural food scene of Los Angeles, according to the press release. 

The collaboration will feature 10 snacks in both the sweet and savory categories such as spicy ramen yuca chips, Wasabi ranch popcorn, food truck gummy candy and cinnamon dulce cake pops. (Did someone say cake pops? Count me in.) 

The best part? Like the rest of the products in Good & Gather’s line, they are all free from artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup — you can’t beat that. In other words, you can down an entire bag of popcorn at midnight and at least feel slightly better about your life choices.

When to get the Good & Gather Roy Choi collaboration?

You’ll be able to find collaboration at over 1,800 Target stores beginning on May 31. There’s no word on how long the Good & Gather Collaboration with Roy Choi will last, however. You’ll want to head over to Target ASAP before it’s too late. It’s not everyday you get a James Beard award-winning chef whipping up some snacks at Target. Oh, and it’s worth noting that everything will be under $6 — that’s a steal. Under $6 for Roy Choi-inspired snacks? That’s basically the universe telling you to try all 10.