This Crumbl Cookie Should Be On The Permanent Menu

Crumbl Cookie is known for a lot of things. But whether your image of Crumbl is their iconic Pink Sugar Cookie, the chronically underbaked gooey centers, or their overwhelming grasp on social media food content space, the thing that stands out most to us as their defining quality is their ever-changing menu of rotating cookie flavors. And maybe it’s just because it’s my job to report on those changes weekly, but I would say that this characteristic of Crumbl’s is ultimately what keeps fans interested in coming back for more and more each week.

Videos by Sporked

In the end, though, this never-ending cycle of menu changes and inevitable taste tests on my end has left me thinking. Especially after we lost some of the other permanent flavors on the menu over the summer (RIP to the S’mores Cookie and the Brownie Batter Cookie), we here at Sporked have been trying to evaluate whether or not any of the other cookies that we’ve tried could have come in and replaced those flavors on a permanent basis. Are any of them worthy? And if so, which one? Well, we finally got to the bottom of it.

Our Prized Pick Of The Bunch 

I think one decision that’s really working well for Crumbl is their choice to make a lot of their rotating flavors cookies inspired by other iconic desserts. Whether it’s their entire collection of milkshake-inspired cookies or their cake-inspired cookies, one of the easiest things you can do to sell a customer on a flavor is to have it be something recognizable, yet still nuanced.

We see this all the time right now with all of the lattes inspired by famous baked goods like banana bread and tiramisu. And Crumbl has been doing this consistently in their menu for quite some time. To us, it’s a genius strategy. Even this week they have a Banana Bread Cookie on the menu, and someone who independently likes banana bread is naturally going to be more inclined to get that cookie than if it were some totally random flavor that customer has no prior relationship with. 

To us, the best example of what Crumbl has been able to translate from the original dessert form and into a cookie is carrot cake. Carrot cake is one of those flavors that is widely beloved. And for it to be a cake with actual chunks of vegetables in it, the amount of people who love and adore the flavor is pretty surprising, honestly. I mean, you can go into just about any average grocery store and you’re almost guaranteed the ability to find carrot cake there. It’s a staple. So, why shouldn’t it be a stable in its cookie form, too?

We are a huge fans of carrot cake in general, but sometimes a slice of cake feels like a lot more of a commitment just a cookie. Thus, we’re less inclined to get it on a regular basis. But considering how well executed Crumbl’s Carrot Cake Cookie is, we’d be inclined to actually enjoy and indulge in one of our favorite tastes more frequently. Sure, it wasn’t included in the lineup of Crumbl’s fan-favorites menu, but we think this cookie would get a lot more attention if it was considered a staple flavor, like we all know carrot cake to be, rather than something limited-edition.