This Sold-Out Spider-Man Drink From Tom Holland Just Restocked

Tom Holland’s non-alcoholic beer company, BERO, has been around for quite a few years now, but this year they were all about the new seasonal launches. From the collection of uniquely flavored non-alcoholic Shandies they dropped at the beginning of summer to their BERO x “The Odyssey” collaboration to celebrate the premier of Holland’s other film of the year, BERO has been all about creating new releases with a base of familiar BERO flavors.

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If you remember, they went all out for their BERO x “Spider-Man: Brand New Day” collaboration this summer, as well. The launch took their classic Kingston Golden Pils brew and redesigned the can to match the Spider-Man theme. The label was flipped upside down, and an image of Spider-Man hanging from the metaphorical ceiling really drove home the theme. Beyond that though, the lead actor of the film, Spider-Man himself, is the owner of the company. Whether or not you’re a non-alcoholic beer drinker, this is a slam-dunk release for big fans of Spider-Man.

Exciting News For Fans

At this point this is surely old news seeing as the movie premiered on July 31. But as it turns out, the launch was so successful the first time around that they brought it back. After the debut of the product sold out completely in two weeks and increased overall site traffic by 121%, what choice did they have?

That’s right folks, starting October 8 the collectible BERO x “Spider-Man: Brand New Day” cans will return to the BERO website. And funnily enough, the limited-time release will also place cans in a whole new location for fans to sip: Topgolf. For as odd as we perceive that decision to be, it does allow fans to get a single can at a time as opposed to the full 6-pack.

Why Re-release It Now?

I hear you loud and clear if you’re a bit skeptical about the re-release of limited-edition culinary launch that accompanied a movie that premiered months ago. You would think that, despite their overwhelming and unexpected success, that it would simply be considered a very successful limited-edition release. But when we consider how everlasting the Spider-Man character is — and how popular of a Halloween costume Spider-Man is — it really starts to make perfect sense.

“Spider-Man: Brand New Day” was inarguably a hit, taking its spot as the #1 biggest domestic opening weekend of all time. And, this re-release is lined up with the official debut of the movie on digital streaming. So, you’ve got a whole new opportunity to immerse yourself in the movie experience again.