Spider-Man Is On Bero Cans If You Know Where To Look

It truly is a Tom Holland summer this year. Two of the major blockbusters hitting theaters and defining pop culture include him in one of the leaning roles. With Holland’s new wife’s year of blockbuster success, it’s no wonder why we can’t escape him in the cultural Zeitgeist. And, he’s bringing all of the cinematic fun into his nonalcoholic beer brand Bero as well.

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Not only did BERO release a limited collection for Holland’s new movie The Odyssey. But they also decided to release a novelty collection for Holland’s leading role in Spider-Man: Brand New Day. Today, we’re here to break down everything new and exciting about the Spider-Man collection.

Here’s What’s Up With The Launch

Tom Holland and his wife Zendaya, who stars in Spider-Man as Holland’s on-screen love interest MJ, aren’t just leading the cast. This is Holland’s fourth movie in the most recent cinematic Spider-Man franchise, of course. So, as the co-founder of a nonalcoholic beer company, it would only make sense to make the most of the couple’s premiere and debut an exclusive novelty design for one of the brand’s most iconic drinks.

For the most part, this drink is something we’ve seen before… that is, on the inside at least. The brew inside is the Kingston Golden Pilsner. It’s perhaps the company’s most defining beverage. But it’s what’s on the outside that really makes this a unique experience. 

Available on Bero’s website, you can purchase the six-packs in all of their novelty glory. Not only is the outside case decorated to the nines with the movie’s theme and branding, but each can inside reflects it, too. In fact, the packaging on the cans has been flipped upside down. With Spider-Man hanging from the metaphorical ceiling, the upside down label is a playful way to reflect Holland’s characters power and agility. 

Where To Find The Cans

Not only is the drink available through the company’s website, but they’ve also played with the idea of it being a collaboration with the movie and integrated it into select movie theaters across the country. For a movie as long anticipated as this one, I think it’s a pretty genius move to really maximize the branding with something so inherently reminiscent of the movie’s star.

Bero’s brand ethos emphasizes including everyone in the biggest celebrations that life has to offer, even if you prefer to stay sober. And they want to make sure that no degree of fun or satisfaction is sacrificed in the process. So, as the brand says, for a company founded by Tom Holland there are few bigger celebrations than the launch of this new film. The collaboration is an no-brainer and the rollout into movie theaters makes it all the wiser. Sober or not, you can bring in a themed drink to the theater when watching the blockbuster play out.