Wendy’s Could Be Getting Rid Of Breakfast — Here’s Why

It’s no secret that Wendy’s isn’t exactly what it used to be. I mean, the fast food chain has changed significantly in recent years (and we’re not just talking about the loss of the $0.99 Value Menu from back in the day, although I’m still holding out hope that those prices could return for a retro revival one day). 

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While we’ve been wishing and hoping that Wendy’s would make some changes, we weren’t too sure where things were headed. But, after hearing the results of the restaurant’s latest earnings call, it sounds like some massive changes are coming — including the potential loss of breakfast altogether. 

Here’s what we know about the changes that are about to happen at Wendy’s and why we’re excited, not worried.

Wendy’s Is About to Shake Up Its Entire Menu

Last week, Wendy’s revealed its latest earnings information to investors, and the news wasn’t exactly great. Wendy’s has had a difficult couple of years, and it appears nothing has changed — the latest financial information reported by the restaurant indicates that locations have been closing, sales are still struggling, and customers aren’t stopping by to pick up those square burgers, let alone a Frosty and fries. 

According to CNN, Wendy’s has faced numerous battles while watching its sales decrease by 5.7 percent. So, in an effort to course correct, Wendy’s revealed that it’ll undergo a multi-year turnaround plan called “Dave’s Way” that is inspired by founder Dave Thomas. 

The focus of Dave’s Way is improving Wendy’s food, marketing, and delivery practices. (And, of course, the company wants to make more money in the process.) This brand-new plan will include a “fully refreshed menu” in 2027… and that menu likely won’t include anything from the current breakfast menu.

According to Wendy’s CEO Bob Wright, the restaurant chain will be “removing lower volume items that add complexity in our kitchens.” And that means Wendy’s breakfast is on the chopping block.

Wendy’s hasn’t always offered breakfast; the first breakfast items debuted just six years ago in 2020. So, we aren’t exactly surprised to learn that it hasn’t been a hit. And now, going forward under Dave’s Way, franchisees will be able to opt in or out — if they don’t want to serve breakfast, they don’t need to. 

The initial findings are promising: It turns out that Wendy’s restaurants that have eliminated breakfast are seeing better financial results overall. So, it’s clear that the non-breakfast items offered are really the most appealing for customers.

We Won’t Be Sad to See Wendy’s Give Breakfast the Axe

As Wendy’s potentially says goodbye to its breakfast menu, I say good riddance. Wendy’s has never been a go-to fast food spot to start the day, and frankly, a lot of the items aren’t exactly inspired. They’re basics you can find at most other fast food chains — and since I’ve already developed decades of loyalty to McDonald’s breakfast lineup, there’s really nothing of quality at Wendy’s that could sway me in another direction.

While there are some stars on the menu like the Sausage, Egg, and Cheese on a Biscuit sandwich that we’ve tried and love, the consistency overall tends to be terrible. You never know if you’re going to get a decent breakfast or a mediocre one. Even the coffee strength can vary significantly from location to location (or even day to day). 

And with different locations running out of ingredients, offering too-dry sandwiches and other breakfast staples, or simply being unpredictable quality-wise, it’s time to bid Wendy’s breakfast goodbye. Until it can be reworked and mastered for consistency so I know my biscuits will always be decent quality, it’s better to simply eliminate it.