White Castle is Coming with an Interesting New Collab

White Castle is known for sliders and late night food options that are popular with certain groups of really hungry people. Chances are that if you like White Castle, you really like White Castle. People get married at White Castle. People have Valentine’s dates at White Castle. Say what you will about the chain, but they have a particularly devout fan-base. Now they’re thanking those fans by partnering with another Ohio-based brand that also has its own cult following: Garage Beer.

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The Garage Beer Collab

“You don’t get the kind of fans White Castle and Garage Beer have by accident. You earn them through great taste, keeping it real and showing true commitment to the communities you serve,” said Jamie Richardson, chief marketing officer at White Castle. We can’t deny that they certainly have our attention. 

So just what is the collab? Starting July 1st, fans can check out White Castle’s online store and get the new Super Summer Slider Starter Kit. 

The kit includes: 

• Exclusive White Castle-Garage Beer merch, including an insulated fanny pack, sweat bands and a vinyl sticker
• 20 Beer Cheese Sliders
• 2 Strawberry Cheesecakes On-A-Stick
• 2 Gooey Butter Cakes On-A-Stick
• Coupons good for 12 free Sliders from the freezer aisle

A Missed Opportunity

Now you may notice―this is a collab with a beer brand, so where’s the actual beer? Never fear, Garage Beer has a beer finder so you can find your local seller and make the pairing perfect. Who doesn’t love a cold beer with a nice, warm slider?

We do find it a little strange that the collab just seems to only include merch from the partner rather than an actual product. Even if the logistics of seeling the beer through White Castle was an issue, they could have recommended pairings for the kit and for different menu items to really make the collab feel, well, collaborative. 

Aside from maybe missing the mark on the collaborative aspect of this partnership, we can’t deny that the merch looks pretty cool. Who doesn’t love a pack of sliders and some desserts? They did hold a collaboration between them last year for an exclusive giveaway, so maybe there’s more for the future of these two brands working together.