No one’s doing it like Crumbl right now. The disruptive snack company has made a serious splash in the last couple of years, thanks to its super-sized, cake-like cookies that make the creators of Oreos and Milano Cookies look like amateurs. Now that Crumbl’s got a foothold in the ultra-competitive sweet treat market, though, it’s not resting on its laurels. This cookie purveyor has started to branch out beyond its signature product, debuting a Crumbl cereal last year and experimenting with endless variations on the form (like its S’mores Brownie).
It’s fair to say, though, that 2026 is set to be the year that Crumbl moves into a totally new phase of its business. The Instagram account @snackolator (which, as you can definitely guess from the name, focuses on…snacks) recently dropped the news that Crumbl is developing a new line of doughnuts, which could give Dunkin’ and Krispy Kreme a run for their money. Let the snack wars commence.
Crumbl’s New Donuts Could Include a Cinnamon Crunch Flavor, Complete with a Cereal Topping
Amongst the 12 doughnuts that Crumbl is reportedly developing are Raspberry Cheesecake and Strawberries & Cream flavors, with the latter appearing to have strawberry pieces sandwiched between two donut halves. S’mores, Caramel Shortbread, and Cookie Butter flavors are all in this brand-new lineup, as well.
But perhaps the flashiest Crumbl doughnut is the Cinnamon Crunch flavor, which seems to feature a topping of real Cinnamon Crunch pieces. (We reckon you could make this one at home yourself, to be honest: Just grab your favorite glazed donut and your chosen Cinnamon Crunch dupe, and go to town.) The Oreo Cookies & Cream doughnut, meanwhile, appears to be dotted with Oreo pieces, while the Cookie Butter flavor has Biscoff crumbs on it. But Crumbl is also keeping it classic, with Jelly Filled, Maple Glazed, Chocolate Glazed, and Original Glazed doughnuts rounding out the pack.
Fan Opinion Is Divided on the New Flavors
Crumbl’s new donut flavors are certainly eye-catching, and when fans caught wind of its lineup, there was a flurry of responses—not all of them positive. “They’re doing too much too soon I think,” stated one person in the comments of @snackolator’s post, with others questioning how employees would put together all of these wacky concoctions.
Other folks were way more excited about Crumbl’s new doughnuts. “Why all the hate? These look amazing,” said a Crumbl fan, while another person stated, “I want almost all of them.” This company continues to be divisive to say the least, but one thing’s for sure: They’re making a lot of noise. With Krispy Kreme recently announcing its new Winter menu, it’s all to play for in the doughnut world.
Here’s How to Check Out the Crumbl Doughnut Menu for Yourself
If you want to plan your first dozen Crumbl doughnuts, open up your Crumbl app (we know you have it), click “flavors,” then search “donut.” The whole menu will come up and you can scroll and fantasize to your doughnut-loving heart’s content.
Thoughts? Questions? Complete disagreement? Leave a comment!