Jif and Smucker’s Just Released 4 New Sprinkles (Yes, Sprinkles)

We don’t often cover the new “sprinkles” beat. But when two iconic brands suddenly enter the sprinkles sphere and upend the way we think about sweet little bars of sugar, we make an exception. Here’s the deal: Jif and Smuckers are making sprinkles now. Yeah. Big deal. 

What are these new Jif and Smuckers sprinkles?

First spotted by @foodiewiththebeasts, these four new sprinkles flavors include Jif Peanut Butter Sprinkles (peanut butter sprinkles with what look like peanut butter chips), Jif Peanut Butter & Chocolate Sprinkles (chocolate and peanut butter sprinkles with peanut butter and chocolate chips), Smucker’s Strawberry Sprinkles (red and white sprinkles), and Smucker’s Grape Sprinkles (purple and white sprinkles). Adorably, they’re all sold in jars that look like peanut butter jars and jam jars. 

Where are they available? 

These babies are Walmart exclusives—and they’re reportedly already on shelves. And we can confirm that Instacart is showing listings for all four flavors (peanut butter, peanut butter and chocolate, grape, strawberry). In our area, you can find them for $3.64 a jar. 

What are they for?

I guess whatever you want them for? First thought, obviously, is to butter some bread or toast and sprinkle on a combo. (It’s like fairy bread for all my Bluey fans.) Or you could use them on cakes or cupcakes. You could put them in cookies (peanut butter cookies with jelly sprinkles??) or use them on ice cream. Or, honestly, I’d sprinkle some of the chocolate and peanut butter ones on a banana and call it a day. 

Will you be purchasing these exciting new sprinkles? And what would you use them for? Let us know in the comments!