Sure, there are a lot of exciting new Mountain Dew releases coming this year (such as the Walmart-exclusive Mountain Dew Dragonfruit ), but what about the Mountain Dews of yesteryear? The releases that didn’t stick? I’ve decided to once again crack open my Discontinued Dew Vault. This is a special one as I’m approaching my 100th article written with Sporked (if my math is correct, this may even be the 100th article). To celebrate, we’re going back over a decade in the past to a flavor of Mountain Dew that started it all for me: Mountain Dew Supernova.
What is Mountain Dew Supernova?
Mountain Dew Supernova was a strawberry-melon Mountain Dew flavor that featured ginseng (much like Mountain Dew Voltage). There’s no explicit confirmation anywhere on the internet of the precise type of melon—some believe it to be honeydew, some believe it to be watermelon, and some (myself included) just sort of see it as a generic “melon” flavor.
Mountain Dew Supernova originally released in 2008 as part of a promotion called DEWmocracy. Three flavors—Voltage, Revolution, and Supernova—competed head to head in a nationwide fan vote. Ultimately, Voltage prevailed (and is still on shelves to this day) and Supernova unfortunately came in second place. But its story does not end there.
In March of 2011, a diet version of Supernova was introduced during the Diet FanDEWmonium promotion, which featured a rematch of (Diet) Voltage and (Diet) Supernova. This time, (Diet) Supernova prevailed, winning by a commanding 10%. Although Diet Supernova was meant to join the permanent lineup, it ended up as an eight-week limited time offer run and was discontinued after that. (That means the score between Supernova and Voltage is now tied at 1-1, and I think this calls for a third zero sugar match for a tiebreaker!)
Full sugar Supernova then received a limited re-release in the United States in the summer of 2011 and hasn’t been seen in the U.S. since. It’s had a few releases in Canada and is slated for another (although it seems to be held up by production issues).
Today, I have a can of 2011 vintage Mountain Dew Supernova that I’m cracking open. Here’s our official review.
VERDICT: BRING IT BACK!
(Bring it back. Bring it back.) I have been leading a movement on social media to really push Pepsi and show them that the demand for Mountain Dew Supernova is there (and you can’t tell me this tweet doesn’t mean anything). So, if you want to see Mountain Dew Supernova return, make sure you make your voice heard and use #BringBackSupernova on social media!
