Little Debbie's New Soccer-Focused Snacks And Merch

The 2026 FIFA World Cup is, to paraphrase a Natasha Bedingfield song, so close we can almost taste it – and you know what else we can taste? An endless number of soccer-focused foods and drinks that have been coming out over the last few months. We’ve seen some very official World Cup food collabs from the likes of Lay’s, but we’ve also seen food companies and restaurants go for a soccer vibe without anyone asking them. We’re looking at you, TGI Fridays.

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Hey, we’re not complaining – sports-themed food is fun, no matter how official it is. And now, Little Debbie is the latest to lean into the soccer of it all, with its Summer of Soccer. But what is it? Let me explain.

Summer Of Soccer: New Snacks…

Little Debbie is variously calling its Summer of Soccer a “seasonal celebration” and an “event” in its official press release, but what that means in practice is that it’s bringing out a bunch of new stuff for everyone to enjoy over the next couple of months. First off, it’s got a duo of new snacks, and some returning ones in new packaging:

Soccer Brownies: The first of its new snacks, these fudgy brownies are crowned with a field-green icing, and then crowned with one of several soccer-themed designs.
Soccer S’Mores Mini Muffins: The second new snack from Little Debbie is a mini chocolate chip and marshmallow muffin, which brings s’mores season forward by a few months.
Soccer Gingerbread Cookies: The return of a classic! Little Debbie Gingerbread Cookies receive a soccer-focused glow-up here, with sports-focused packaging and wraps.
Soccer Mini Donuts: Once again, Little Debbie has made its Mini Donuts into a soccer-y treat. The soccer of it all seems to be primarily focused on its packaging here, but hey. We’ll take it.

…And New Merch!

Little Debbie will also be refreshing its Shopify store with two new merch pieces for fans of the brand, or of soccer, or both:

The Summer of Soccer Jersey: A limited-edition jersey adorned with the number 60 on the back, which is there to mark the founding of the brand in 1960.
Summer of Soccer Water Bottle: Who knew that we needed a Little Debbie-themed water bottle? Well, apparently we do. And it’s here.

When Will All Of These New Things Be Available?

They’ll be available… Soon! In the first week of June, to be exact. Keep an eye on the Little Debbie website and Shopify store, and on your shelves, for the Summer of Soccer kick-off. See what we did there?