This Vintage Snack Brand Now Makes Honey, And No One’s Sure Why

Y’know, life has a funny way of surprising you. You can wake up one morning, sure that your day will go the way it always does, and then…bam. You receive news. News that rocks your world. News that makes you think twice about everything you’ve ever known. News that sparks a train of thought you didn’t think you’d be embarking upon…but hours later, you’re still dwelling on it. Everything has changed. For good. Forever.

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That’s sort of how I felt yesterday, when I found out that Moon Pie makes honey. Was it a dramatic response on my part? Yeah. Kinda. But I’m not the only one who’s confused. 

Moon Pie Honey

Yesterday, @markie_devo reported that fellow Instagram food content creator @rednecksnack discovered four new Moon Pie-branded honey products at Publix. We haven’t heard much from Moon Pie this year, apart from the odd release here and there of a returning flavor – and maybe its silence is because it’s been hard at work on this new venture. 

It’s undeniably an unexpected, left-field move from Moon Pie (these sort of remind me of Eggo’s syrup line, which came out earlier this year, but at least those were coming from a waffle brand), particularly as none of these honeys stand out as having idiosyncratic flavors associated with its snack cakes. Moon Pie honey comes in Pumpkin Spice, Vanilla Honey, Chocolate Honey, and Pure Honey flavors. Yes, its line has Pumpkin Spice, Vanilla, and Chocolate-flavored cakes, but…so does everything else. 

What’s The Deal?

@markie_devo’s post about Moon Pie’s new honey caused a lot of head-scratching from his followers, who, like me, were a bit flummoxed by the whole thing. “My head really hurts. Why?” said one person, before stating, “I find it ironic that none of them are moon pie flavored.” Another comment stated, “What a time to be alive.” 

What a time to be alive indeed. But hey: Much weirder things have happened than this, and if Moon Pie wants to diversify into the honey world, why shouldn’t it? It’s well-versed in sweet flavors. These would probably taste great on a stack of pancakes. The bottles are cute. They’re not overly expensive (if you can’t track them down at Publix or another store, you can get them on the Moon Pie website for $12.99). There are a lot of things going for these new honeys. It’s just a little unexpected. That’s all I’m saying.