Skittles are known for one thing: having a whole rainbow of flavors for us to taste. But this week Skittles decided a whole rainbow wasn’t going to ~cut the mustard~. Sure lime, strawberry, orange, lemon, and grape are fine, but it was time to add a wildcard. The wildcard in question? French’s Mustard flavored Skittles in honor of National Mustard Day on August 5, a holiday celebrated only by French’s, all dads, and both Carolinas.
What will these Mustard Skittles be like? Will they still be sweet? Will they taste like crunchy honey mustard? Is that something we are supposed to want?
We don’t know a whole lot yet about what the mustard Skittles will be like, all we know is that they will be very tangy. French’s called the Skittles “this summer’s tangiest yellow candy.” They also called the French’s Mustard Skittles “mouthwatering,” but it is unclear as of yet whether that is due to the mustard Skittles being tasty or simply extremely sour. As for whether they will also be sweet, the answer is yes, but we still don’t know if that means they will taste like a crunchewy version of honey mustard (something I can’t decide whether I need it to exist or not).
This isn’t the first time French’s has pulled a National Mustard Day stunt. Back in 2019, they collaborated on a mustard ice cream with Coolhaus. In 2020, they collabed on a beer with Oskar Blues. In 2021, they released mustard buns with Piantedosi Baking Company. And last year they launched mustard doughnuts with Dough Doughnuts. But this year’s release is arguably their biggest collab yet—you really can’t argue with the ubiquity (and absurdity as a choice for a mustard-flavored product collab) of Skittles.
As for where you can get these mustardy treats(?), if you live in Atlanta (7/31), D.C. (8/2), or New York City (8/5) you can try some of these allegedly very tangy candies and grab some mustard Skittles branded swag when the “Mustard Mobile,” a “bright yellow custom-designed vintage bus complete with a giant Mustard Skittle on top,” stops in your city, according to a press release. If you are not in one of those cities, never fear! You can still snag some branded swag and taste this tangy innovation (abomination? genius culinary achievement? fever dream in candy form?) via an online sweepstakes.
Alls I can say is that French’s really achieved the shock factor with this one. Only one question remains: Will these things be good? Or will they be the (brat)worst? Stay tuned.